Chapter 42: Fashion and Design

1
Chapter 42 Fashion and Design

• Describe the fashion industry.
• Analyze ways industry influences consumers.
• Describe elements, principles of design.
• Choose flattering clothing.
• Demonstrate knowledge of color terms.

2
Define

• fashiondesign characteristics that are popular
  at a certain point in time.
• stylea distinctive form of a clothing item.
• target marketthe consumers that the makers of a
  product plan to appeal to.
• illusionan image that fools the eye.

3

• huea specific color that can be identified by
  name, such as green, red, or blue-violet.
• valuethe lightness or darkness of a color.
• shadea darker color created by adding black to a
  hue.
• tinta lighter color created by adding white to a
  hue.

4

• intensitythe brightness or dullness of a color.
• color schemescolor combinations that look good
  together.
• emphasisthe technique of drawing attention where
  you want it.
• proportionthe way one part of a design relates
  in size to another part and to the whole.

5
Explain the difference between fashions and
styles.

• Fashions are design characteristics that are
  popular at a certain.
• A style is a distinctive form of clothing.

6
Identify the segments of the fashion industry and
describe the functions of each.

• Textile industryproduces the fibers and fabrics
  that clothes are made from.
• Apparel industryManufacturers designers create
  the look fro the season. The manufacturers buy
  the fabric and mass produce their clothing
  collections.
• Fashion merchandisingthe segment of the fashion
  industry that sells apparel and accessories to
  consumers.
• Fashion promotionexperts who use ads and
  publicity photos to influence consumers as a
  group.

7
What are some ways in which the fashion industry
influences consumers?

• Choices are limited by what manufacturers
  produce.
• Creates a desire for status with designer logos
  for higher prices.
• Advertising creates a message about desired
  garment features that can affect how a person
  looks at him-or herself.

8
How can line be used to make a person appear
taller?

• The eye follows an unbroken vertical line, giving
  a sense of height.
• Name and describe the four basic clothing shapes.
• NaturalFollows the bodys outline. Emphasizes
  the natural waistline.
• BellCombines vertical and horizontal lines. Can
  add contours and make the wearer appear shorter.

9

• TubularRectangular with no waistline. Vertical
  lines are dominant. Can make the wearer appear
  taller and slimmer.
• FullHas more horizontal and curved lines than
  the other shapes. Makes the body look larger.

10
What types of fabric textures are usually chosen
for casual clothes?

• Rough texture , such as denim, corduroy, and
  bulky wool.
• Explain how hue, value, and intensity are
  related.
• Hue is the specific name of a color.
• Value is the lightness or darkness of a hue that
  is created by adding white or black to a hue.
• Intensity describes a hues brightness or
  dullness.

11
Give an example of a color that is a tint. How
are tints created?

• White is added to a hue to create a tint.
• Examples pastel colors such as pink and
  lavender.
• If you wanted to appear taller, what color shirt
  would you wear with blue jeans? Why?
• Blue, because a one-color outfit gives the
  illusion of added height.

12
What do color schemes help you do? Give an
example of a complementary color scheme.

• They help you choose color combinations that look
  good together.
• Green and red or yellow and violet.
• Explain how you can use emphasis to create
  outfits that look good on you.
• You can draw attention away from figure traits
  you want to minimize and toward those you want to
  highlight.

13
What is meant by proportion? What type of
proportion is most pleasing?

• Proportion is the way one part of a design
  relates to another part and to the whole design.
  
• Unequal proportions are most pleasing to the eye.