Integration of eLearning into the Learning Process at Motorola

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Integration of e-Learninginto the Learning
Processat Motorola
March 20, 2000 Richard Durr, Ed.D.
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History of Motorolas Technological Innovation
Wireless Internet
Two way pagers
Cellular Phones
CellularInfrastructure
Pagers
TVs
Semiconductors
Two-Way Radio Handie-Talkie
Car Radio

1928 Galvin Mfg
1920
1940
1960
1980
2000
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Motorolas Opportunity

• Today in Japan more phones are cellular than
  wired
• Today more than half the population in the world
  has yet to make their first phone call

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Personal Communications Products
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Network Solutions Sector
iDEN
CIG
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Semiconductor Products Sector
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Integrated Electronic Solutons Sector
Automotive and Industrial Electronics Group
Motorola Computer Group
Component Products Group
Energy Systems Group
TelematicsInformationSystems
Flat Panel Display Division
Autobody
Ceramics
Embedded Systems
Battery Packs
Flat Panel Displays
Lighting
Single Board PCs
Powertrain Controls
Charging Systems
Sensors
Quartz
Telematics
SAWs
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M
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M
Stock Performance
175 150 125 100 75 50 25
91 92 93 94 95 96 97 98 99 00
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What is Motorola University?

• A companys mission is to make money
• A Universitys mission is to make the world a
  better place
• Motorola Universitys mission is to make the
  world a better place to make money

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Motorolas Support of Training/Learning

• Started Motorola Training and Education Center
  (MTEC)- 1979
• Established policy of 40 hour minimum per year of
  training per employee
• Established extensive system of classroom
  instruction

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Events leading to use of other means of learning
delivery

• Accelerated rate of new knowledge required by
  employees
• Inability of MU to develop courses quickly enough
• Escalating costs of classroom course delivery

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University system created a learned workforce

• Most learning acquired through classroom delivery
• Students view classroom delivered learning as
  optimum learning
• Motorola University perpetuated the classroom
  model

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Use of technology-delivered learning at Motorola

• Distance learning using satellite and microwave
• Some use of CD-ROM in a Learning Resource Center
• These emulate elements of classroom delivery

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Wednesday, March 15, 2000 Online Education to Be
Free By Cindy LooseWashington Post Staff Writer
Local high-tech billionaire Michael Saylor will
announce tomorrow that he has donated 100
million as a down payment toward creating an
online university that he says will offer an "Ivy
League-quality" education to anyone in the
world--free. He envisions online courses that
would include lectures from the world's "geniuses
and leaders." They would be videotaped at a
studio to be built somewhere in the Washington
area in coming months, Saylor said in an
interview. Eventually, he wants his nonprofit
university to become "a cyber Library of
Congress.
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Wednesday, March 15, 2000 Online Education to Be
Free (cont.) By Cindy LooseWashington Post Staff
Writer
Traditional universities might feel threatened,
he said, and might object to their professors
coming to Saylor's studios. But they'll just have
to get used to the idea.
Administrators, he predicted, will undergo a
period of skepticism and fear, just as the
educated of the world once feared the printing
press until they realized that they could thrive
in a world where other people could read, too.
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Results of introducing web-delivered courses to
desktop

• Limited sign-up
• Very low percentage of completion

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Why is web-delivery not catching on?

• Educators are trying to use web like a classroom
• People are using the web the way they learn
  naturally and when they need to use it

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Two uses of the web for learning

• Let people learn what they need to learn when
  they need to learn it
• Let people learn in an instructor-led environment
  to gain a body of knowledge

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Effective Use of e-Learning

• Requires a strategic plan
• Research must continue to determine effective
  tactics
• Implementation plan must consist of basic
  universal elements but provide for regional and
  cultural differences