GrassRoutes'info

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GrassRoutes.info

• Andrew Cassy
• Adastral Park
• Travel Plan Manager

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Grass Routes The Adastral Park Travel Plan

• Objectives
• Targets
• Deliverables
• Results
• What next?

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What is Adastral Park?
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Travel Plan Objectives

• Reduce single car occupant trips
• Improve conditions number of journeys for
  walking, cycling and public transport
• Increase proportion and efficiency of business
  trips made by sustainable modes
• Reduce the need for commuting and business trips
• Increase the proportion of visitors travelling by
  sustainable modes
• Improved health and well being of staff through
  more healthy travel options
• Improving the environmental standards
• Support the vision of a truly 21st Century
  sustainable site development.

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Baseline data
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Targets (BT staff only)

• Short term (2010/11)
• 5 reduction in SOV
• 1 increase in sustainable modes
• Indicative change per mode
• 25 Walkers
• 14 Car share
• 9 Bus
• 8 Cyclists
• 4 Teleconferencing
• -8 Single occupant vehicles

• Long term (2012/13)
• 10 reduction in SOV
• 2 increase in sustainable modes
• Indicative change per mode
• 50 Walkers
• 29 Car share
• 18 Bus
• 15 Cyclists
• 9 Teleconferencing
• -16 Single occupant vehicles

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37 Key Measures

• Info incentives 13
• Bike walking 13
• Car related 4
• Public transport 4
• Smarter working 3

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Progress to date

• Dedicated Travel Plan Manager
• Launched Travel Plan ongoing promotions
• New GrassRoutes.info website
• Travel information stand in hub
• Automated video traffic census counting trial
• Priority parking scheme - 140 spaces
• BTcarshare.com - 347 growth local registrations
• Cycle maintenance road training events
• Established the local Sustainable Travel Forum

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Traffic census (actual count) (7.30-9.30am)
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Traffic census ( of modes)
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2008 Annual survey results ( BT responses)
just 5 months after launch
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2008 Annual Survey Highlights (BT Responses vs
targets) - Early Shifts in Behaviour
Priority Parking
More Flexiworking
?
Improved Facilities
2 year SOV target
2 year target
4 year target
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Analysis of change in travel behaviour (2008)

• 11 of all responses had changed travel behaviour

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Uptake of GrassRoutes Initiatives (2008)
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Analysis of future change in travel mode (2008)

• 12 of all responses (162) planned change in
  travel mode

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Benefits

• LAUNCH DAY Wed 18 June 2008
• 116 fewer cars on site
• 3,000 less commuter miles on day
• 1,000 Kg Co2 reduction
• First 90 days (Phase1)
• Sustained 15 decrease in vehicles (on average)
• 211,000 commute miles reduction(approx 23,000
  in fuel costs saved for the individuals)
• 70,601 Kg Co2 saved

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Lessons Learnt

• NUDGE - small changes can make a BIG difference
• But, not all incentives work
• Information. Information. Information.
• Radical, step changes need disincentives

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What next?

• Train Station Shuttle bus started trial service
• Get Personal Get Moving (Personal Travel Plans)
• New locker drying rooms Male Female
• Additional cycle capacity
• Electric pool-bike trial
• Step change in public transport service / promo

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Any Questions?
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(No Transcript)
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Distance travelled by mode (2008 survey)