UNDERAGE DRINKING

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UNDERAGE DRINKING Causes, Conditions, and
Community Solutions
Nigel Wrangham Taryn Mack
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ITs NOT THE SAME WORLD WE GREW UP IN

• Teens drink to get drunk
• Faster
• More
• Teens mix alcohol with harder drugs
• Date rape and sexual assault have increased by
  over 100 per cent since 1970s

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THINGS ARE DIFFERENT TODAY

• Girls are now drinking as much as boys
• Specific beverages are aimed at you
• Alcohol is cheaper than ever

TEMP
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WHAT DO WE KNOW?

• Earlier age of onset higher lifelong risk

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Youth Arent Immune to Influences
Leaders
Church
School
Peers
Youth Behavior
Parent
Media
Policy
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We can make change in two ways
AROUND THE PERSON
INSIDE THE PERSON
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It's not about how to stop unhealthy behaviors
ITS ABOUT CREATING A COMMUNITY WHERE THEY DONT
START
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ECONOMIC CONDITIONS
What do things cost? How available are they? Who
has money?
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SOCIAL CONDITIONS
What do people think and believe? What is
considered okay? Whats normal?
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MEDIA CONDITIONS
What are advertising messages? What is
promoted? What is normalized through media?
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POLITICAL CONDITIONS
Who has power? Who enforces the rules? Are the
laws applied strictly and fairly?
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Individual Environmental

• About choices
• About knowledge
• About someones behavior
• One-time deal
• CHANGES A PERSON

• About CONDITIONS
• Economic
• Social
• Media
• Political
• Changes the world around us

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• An effective project has both an IMPACT and an
  OUTCOME
• The initial results and impressions short term
• The overall change in attitude and behavior
  long term

IMPACT
OUTCOME
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SUSTAINABLE PROJECTS

• Use relevant, current data
• Address underlying conditions
• Involve key stakeholders
• Increase capacity by fostering collaboration
• Utilize best practices