Corporate Legends and Lore The Power of Stories as a Management Tool

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Corporate Legends and LoreThe Power of Stories
as a Management Tool

• Peg C. Neuhauser

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The Power of Stories
Stories are the easiest form of communication to
remember.
Stories are the most likely form of
communication to be believed.
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Purposes of Stories
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Where Do You Use Stories?
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Who Does the Telling?
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What stories do you tell?
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Key Messages Interesting work in this
industryPush toward high performance and
accountabilityMore engaged with
workforce Customer service and relationships
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Southwest Airlines Communication Choices

• Face to Face
• Phone Call
• Group Meeting
• Voicemail
• Email
• Mail
• Intranet

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What Happens When There is Tribal Warfare?
Individuals
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Who are the tribes in your organization? What do
they do to get on each others nerves at times?
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Laughter it brings things down to earth
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Make 'Em Laugh