Communications-Enabled Applications IDC Briefing Delivering Business Effectiveness to a New Level

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Communications Enabled Applications An
Evolution to the Next Value Plane?

• Peter Carbone
• Vice President, SOA, Office of the CTO
• OASIS Symposium - Open Standards 2008
• April 29, 2008

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A Changing Industry LandscapeDisruptions
Transformations
2008-2013
1996-2000
2001-2007
1990-1995

On-Demand PervasiveBroadband
Network Build-out
Intelligence Mobility
Industry Focus/Era
Connectivity
Facilities centric Information
centric Information Interaction Nodal/Product
System/Service
New Players, Business Models and Values
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New EraServices -gt Experience
Social Networking
Virtual Worlds
Online Gaming
SecondLife
World of Warcraft
Facebook
Reunion.com
Warhammer
Habbo Hotel
MySpace.com
EverQuest
Webkins
Cyworld.com
Ultima
Gaia
Its About Networking Not Networks
Bridging Real and Virtual Worlds
Rapid evolution, competition and innovation
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Competing Business InterestsA challenge for
standards development

• Service Provider - Portal
• Verisign
• Google
• Yahoo

• Pure Play Application
• SAP
• Oracle

SecondLife
Facebook
World of Warcraft
Cyworld.com
Reunion.com
Warhammer
Habbo Hotel
MySpace.com
Webkins
EverQuest
Gaia
Ultima

• Device/Consumer
• Electronics
• RIM, Nokia
• Apple
• Nintendo, Sony

• S/W Infrastructure/ Solutions
• IBM
• Microsoft
• Nortel

Network Infrastructure - Solutions
Alcatel-Lucent Cisco Ericsson Nokia Nortel
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Evolution of CommunicationFrom infrastructure to
application
Business Optimized Communications
Business Application Convergence
Communications Convergence
Network Convergence
Converged Data Network
Business Optimized Network
Value
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Evolution of the Communications Service
subscriber
Orchestration of higher level service
Layers




Some Form of Layered Architecture
Layers




Lower Level Services
Service 1

• Service as a vertical slice
• Specialist programmers
• Tightly-coupled, embedded environment
• Development time measured in months

• Service as a orchestration of component services
• IT programmers
• Loosely-coupled, orchestration environment
• Development time measured in days or hours

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The Next Value Plane Communications Enablement
Customer Service

• Communications Enabled Application
• Integrated set of IT and Communications
  technology components
• Provides communications capability to an IT
  application
• Reliant upon communications technology to
  accomplish objectives

Quality Healthcare
Customer Satisfaction
Safety and Security
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Communications ITGreater than the Sum of the
Parts
Communications Building Blocks
IT Applications
Purchasing
E-Mail
Fulfillment
OrderEntry
SAP
Imaging
Healthcare
Energy Mgmt
Any Vertical
This is where it gets interesting
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Web 2.0 Mashup Vulnerable Worker

• With Vulnerable Worker, I can
• As the worker, securely record my entry exit
  into client meetings
• As the operator, view the live location/meeting
  status of my vulnerable worker team, click to
  call them on demand
• Define automated actions reminder, first alert,
  emergency

Network

• Location
• From address/
• From connection

• Communication
• Rich presence
• IM
• Click 2 Call

ip2location
Service Provider
GPS
Meeting Manager

• Calendar
• Plan of day

• Operator view
• Administration
• Browser Based
• Configure alerts/alarms

Hosted

• Map
• By latitude / longitude
• Geocoding

GoogleEarth
Rules
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The Next Value Plane Example Team Formation
Ad Hoc/Best Effort
Precision/just in time
Static Pre-defined
Dynamic/Engaging
Intelligent Decision Making
Interaction - negotiation
tools, assets
Orchestration via CEA/Web Services
?Team ? Time ? Tools ? Place
? Efficiency ? Safety ? Survival
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Some of The Key Challenges

• Re-Package the network assets
• Telecom in the flow
• Resolve technical challenges
• Normalization of telecom as foundational building
  block
• Deliver robust, scalable, and time-sensitive
  services in a SOA environment
• Bring this new CEA capability to customers

All opportunities for leadership
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Technical Challenges

• Data privacy, confidentiality and integrity
• Services X and Y may conform to different data
  privacy and integrity rules
• Expectation is that something other than lowest
  common denominator will be deliverable
  (predictable and configurable)

• Availability and Reliability
• Availability- is the system there?
• Reliability - does the system give the right
  answer?
• In the past, the emphasis placed on each differed
  for communication and IT worlds are not
  converging
• Requires runtime governance models

• Failure
• All services will fail
• Failure models of the Services X and Y must be
  advertised to properly provide a failure model of
  the Service Z
• MCeTECH 2008 Nortel proposes a foundation for
  failure ontology

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Technical Challenges
Performance Failure Availability Reliability
Security Data privacy, confidentiality, integrity Trusted Identity Management and authorization
Interoperability Service Management X-domain orchestration Data models
Behaviour
OASIS Telecom Member Section
Functionality
Implementation
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Communications Enabling EcoSystems
Mobile Applications
Normalization Web Services


Consumable Web Services
Social Applications
Nortel Agile Communication Environment

• Session Control
• Identity Management
• User Status / Presence
• Device Location
• Subscriber Charging
• Service Provisioning
• Account Administration
• Bandwidth policy / SLA
• Security Policy
• Network performance data
• Roaming Policy
• Skills based routing
• Media Conferencing

Collaborative Applications
Network Infrastructure Domain and Vendor Agnostic
Business Process
WSDL (XML)
Oracle Sun
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Leveraging Real Virtual Future for Enhanced
Experience
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