Prof. Dr. Andr

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Introduction Corporate Citizenship and the
allocation of public goods

• Prof. Dr. André Habisch
• Catholic University Eichstätt-Ingolstadt
  Center for Corporate Citizenship
• ICCSR Nottingham Business School

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The Protestant Ethic and the Spirit of
Capitalism
Against Materialism relevance of values/
norms/ Weltanschauung
Normative foundations of Capitalist Society
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The Protestant Ethic and
the Spirit of Capitalism
Point of departure Vicious cycle of consumptive
economy lives from hand to mouth and produces
(only) what is consumed No stock of (investment)
capital is accumulated
V a l u e s
poverty
In order that a manner of life well adapted to
the peculiarities of capitalism could come to
dominate others, it had to originate
somewhere, and not in isolated individuals
alone, but as a way of life common to whole
groups of man."
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Webers concept of Heroic Entrepreneurs
culture of investment (calvinist
protestantism) Heroic Entrepreneurs Extended
motivation
Overcomes balance of underdevelopment
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300 years later
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Heroic Entrepreneurshipin times of Globalisation?

• Corporate
• Citizenship

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In earlier times there have been Governements!
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You Are Here
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What is Corporate Citizenship?
Not ISOLATED ACTION...
CITIZEN
individual moral standards
moral behavior
...it means INTERACTION!
social order
CITIZEN
CITIZEN
interaction
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Corporate Citizenship Basics
SOCIETY
COMPANY
contrast
EC.INTERESTS
PHILANTHROPY
zero-sum game concept
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Corporate Citizenship Basics
SOCIETY
WIN-WIN
traditional trade-off concept
COMPANY
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CC - Based on Social Market Economy

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The whole company is involved

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Strategic Citizenship Management is crucial
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Gallup results of motivation
Emotionally bound
Work to rule
Adverse feelings
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Changing social Environment Demography
(Christa kolling)
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Importance of cultural competencies
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Growing expectations of staff
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Corporate Citizenship Strategy the three steps
of corporate citizenship
time horizon of investment
impact on social environment
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Challanges for Companies

• Professional Management Structure
• Profil
• Partnership

examples
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Center for Corporate Citizenship Catholic
University Eichstätt-Ingolstadt Auditoring in
several Rakings Good company ranking 120 CSR
reports of German and European companies/
category society Results presented at the World
Economic Forum 2007 Davos Results published in
ManagerMagazin CC education MA concept/ Summer
school at the Univ. Lib. Bolzano
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betanet
betafon
betaListe
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  Our greatest ability to contribute to poverty
alleviation is through our core business.  
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Was heißt professionelles CSR Management? 5.
Bewusstsein schaffen! Öffentliche Diskussion
anstoßen!
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• The Commission is promoting the competitiveness
  of the European economy in the context of the
  relaunched Lisbon Partnership for Growth and
  Jobs.
• In turn it calls on the European business
  community to pub-licly demonstrate its commitment
  to sustainable develop-ment, economic growth and
  more and better jobs, and to step up its
  commitment to CSR, including cooperation with
  other stakeholders.
• More than ever Europe needs active entrepreneurs,
  positive attitudes towards entrepreneurship, and
  confidence and trust in business. Europe needs a
  public climate in which entrepreneurs are
  appreciated not just for making a good profit but
  also for making a fair contribution to addressing
  certain societal challenges.

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Heroic Entrepreneurs in the 21st century?
culture of investment in public goods civil
society, politicians, capital markets,
scientists Corporate Citizens Extended
motivation
Overcomes balance of social problems
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Introduction Corporate Citizenship and the
allocation of public goods
End of presentation

• Prof. Dr. André Habisch
• Catholic University Eichstätt-Ingolstadt
  Center for Corporate Citizenship
• ICCSR Nottingham Business School