Marketing Data: 101 Charts

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Marketing Data 101 Charts Graphs
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Marketing Data101 Charts and Graphs of Original
Marketing Research

• By HubSpot

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About This Marketing Data

• HubSpot complied this data from a variety of
  sources, including analysis of our 3,700 business
  customers, surveys with hundreds of businesses
  responding, analysis of the data in our free
  tools like Website Grader, Twitter Grader and
  Facebook Grader. Each page has a URL to the
  original source document or article.
• Subscribe to our blog for new marketing data as
  it is available http//Blog.HubSpot.com

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Table of Contents

• Data was sourced from the following reports
• The Science of Blogging
• The Science of Lead Generation
• State of Inbound Marketing
• Science of Facebook
• HubSpot Blog Studies
• State of Inbound Marketing Lead Generation
• State of the Twittersphere
• State of the Facebook for Business
• 19 Marketing Experts Share Tips and Insights
• Real Time Marketing and PR Webinar
• Best Worst Return-on-Effort Marketing Tactics

5
The Science of Blogging
6
Blogs Affect Purchasing Decisions
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
7
Most People Read Blogs
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
8
Talk as Yourself
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
9
People Share Videos more than Pictures
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
10
People Comment More on Pictures
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
11
People Want a Unique Perspective
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
12
People Share Unique Insights
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
13
Readers Want to Gain Something
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
14
Most ReTweetable Words

1. you
2. twitter
3. please
4. retweet
5. post
6. blog
7. social
8. free
9. media
10. help

1. please retweet
2. great
3. social media
4. 10
5. follow
6. how to
7. top
8. blog post
9. check out
10. new blog post

Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
15
Stay Away from Technical Terms
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
16
Stay Away from Technical Terms
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
17
Stay Away from Technical Terms
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
18
Least ReTweetable Words

1. game
2. going
3. haha
4. lol
5. but
6. watching
7. work
8. home
9. night
10. bed

1. well
2. sleep
3. gonna
4. hey
5. tomorrow
6. tired
7. some
8. back
9. bored
10. listening

Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
19
Grammar Matters
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
20
Write Simply
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
21
Write Plainly
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
22
Most People Read (a lot of) Blogs
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
23
People Read More in the Mornings
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
24
People Read More in the Mornings
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
25
People Share More in the Mornings
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
26
People Comment More in the Mornings
Source Data from the Science of Blogging -
http//bit.ly/ezRm8w
27
Download the On-Demand Webinar

• The Science of Blogging
• http//bit.ly/ezRm8w

28
The Science of Lead Generation
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Paid and Email top Conversion Rate
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
30
On-Demand Content Rocks
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
31
Include Your Content Type
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
32
Make Your Offer Free
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
33
People Like Contests
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
34
Dont Ask to be Contacted
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
35
Less Fields More Leads
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
36
Dont Ask for Age
Source Data from The Science of Lead Generation
- http//bit.ly/fyoJqs
37
Dont Be Boring
Source Data from the Science of Lead Generation
- http//bit.ly/fyoJqs
38
Spice Up Your Button
Source Data from the Science of Lead Generation
- http//bit.ly/fyoJqs
39
Download the On-Demand Webinar

• The Science of Lead Generation http//bit.ly/fyoJq
  s

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State of Inbound Marketing
Source Data from the Science of Lead Generation
- http//bit.ly/fyoJqs
41
Inbound Marketing is More Effective
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
42
Inbound Marketing is More Effective
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
43
Outbound Marketing is Less Effective
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
44
Inbound Marketing Is More Important
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
45
Outbound Spending Decreasing
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
46
Inbound Marketing Budgets Increasing
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
47
Success Drives Investment in Inbound
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
48
Small Companies Do More Inbound
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
49
Telemarketing, Paid Search Decrease
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
50
Changes in Social Media Landscape
Answer to How important are these services to
your business?
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
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Social Media is for Leads and Sales
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
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Social Media is for B2B and B2C
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
53
Blogging More Often Drives Results
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
54
Most Business Blogs Post Weekly
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
55
Best Marketing Projects from 2009
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
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Worst Marketing Projects from 2009
Source State of Inbound Marketing Report -
http//bit.ly/aewfHr
57
Download the Full Report

• State of Inbound Marketing http//bit.ly/aewfHr

58
Science of Facebook
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Buzzwords in Facebook Pages
Source Science of Facebook - http//bit.ly/aWL2JX
60
Facebookers Like Food
Source Science of Facebook - http//bit.ly/aWL2JX
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Most Liked Facebook Page Types
Source Science of Facebook - http//bit.ly/aWL2JX
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Least Liked Facebook Page Types
Source Science of Facebook - http//bit.ly/aWL2JX
63
Video Shared More on Facebook than Twitter
Source Science of Facebook - http//bit.ly/aWL2JX
64
Volume Of Facebook Sharing By Day
Source Science of Facebook - http//bit.ly/aWL2JX
65
Most Shareable Words on Facebook
Source Science of Facebook - http//bit.ly/aWL2JX
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Least Shareable Words on Facebook
Source Science of Facebook - http//bit.ly/aWL2JX
67
Meta Mentions
Source Science of Facebook - http//bit.ly/aWL2JX
68
Download the On-Demand Webinar

• Science of Facebook
• http//bit.ly/aWL2JX

69
HubSpot Blog Studies
70
Blogging Brings Social Media Success
Source Data from over 2,000 businesses -
http//bit.ly/a6SrWh
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Small Biz Gets More Leverage
Source Data from over 2,000 businesses -
http//bit.ly/a6SrWh
72
On Twitter, B2B Gets More From Blog
Source Data from over 2,000 businesses -
http//bit.ly/a6SrWh
73
Create Great Content by Blogging
Source Data from over 1,500 small businesses -
http//bit.ly/XDkQV
74
Blogging Attracts More Links
Source Data from over 1,500 small businesses -
http//bit.ly/XDkQV
75
Blogging Attracts More Visitors
Source Data from over 1,500 small businesses -
http//bit.ly/XDkQV
76
Profile Pics Attract Twitter Followers
Source Data from Twitter Grader -
http//bit.ly/cgTEj0
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State of Inbound Marketing Lead Generation
78
Blogging and B2C and B2B Leads
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
79
Blog Articles By Leads Generated
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
80
Twitter Drives More Leads for B2C
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
81
Twitter Drives More Leads for B2C
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
82
Leads by Indexed Web Pages
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
83
Company Size by Indexed Web Pages
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
84
Leads by Keywords with SEO Ranking
Source State of Inbound Marketing Lead
Generation Report - http//bit.ly/cVMpkn
85
Download the Full Report

• State of Inbound Marketing Lead Generation
• http//bit.ly/cVMpkn

86
State of the Twittersphere
87
Twitter Growth Has Slowed Down
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
88
Distribution of Twitter Follower Count
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
89
Distribution of Twitter Following Count
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
90
Distribution of Tweets by Day
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
91
Distribution of Tweets by Hour
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
92
Distribution of Tweet Length
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
93
Twitter Users with Bio in Profile
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
94
Twitter Users with Location in Profile
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
95
Twitter Users with URL / Link in Profile
Source State of the Twittersphere Report -
http//bit.ly/5RXUDu
96
Download the Full Report

• State of the Twittersphere http//bit.ly/5RXUDu

97
State of the Facebook for Business
98
Fan Distribution for Facebook Pages
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
99
Categories for Small Facebook Pages
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
100
Sub-Categories for Small Facebook Pages
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
101
Facebook Fan Pages by Country
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
102
Facebook Fan Pages by Country
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
103
Facebook Fan Pages with URLs
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
104
Average Facebook Fans by Country
Source State of the Facebook for Business Report
- http//bit.ly/77kBIZ
105
Download the Full Report

• State of the Facebook for Business
• http//bit.ly/77kBIZ

106
19 Marketing Experts Share Tips and Insights
107
Most Valuable Services/Websites
Source 19 Marketing Experts Share Tips and
Insights - http//bit.ly/i4Q9Jq
108
Most Valuable Channels
Source 19 Marketing Experts Share Tips and
Insights - http//bit.ly/i4Q9Jq
109
Trends for 2011
Source 19 Marketing Experts Share Tips and
Insights - http//bit.ly/i4Q9Jq
110
Download the On-Demand Webinar

• 19 Marketing Experts Share
• Tips and Insights
• http//bit.ly/eQd8jS

111
Real-Time Marketing PR
112
Real-Time Marketing and PR Power Law
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
113
Generating Interest with Real-Time PR
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
114
Real-Time Business
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
115
Fortune 100 Media Contact Method
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
116
Only 28 of Fortune 100 Companies Respond
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
117
How Fast Does the Fortune 100 Respond?
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
118
ROI of Real-Time Engagement
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
119
ROI of Real-Time Engagement
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
120
2010 Fortune 100 Real-Time Speed Analysis
Source Real-Time Marketing and PR Webinar -
http//bit.ly/fqzhHA
121
View The On-Demand Webinar

• Real-Time Marketing and PR
• http//bit.ly/fqzhHA

122
Best Worst Return-on-Effort Marketing Tactics
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Budgeting for Experimentation
Source Best Worst Return-on-Effort Marketing
Tactics http//bit.ly/eEhuud
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Approaches for Experimentation
Source Best Worst Return-on-Effort Marketing
Tactics http//bit.ly/eEhuud
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Motives for Experimentation
Source Best Worst Return-on-Effort Marketing
Tactics http//bit.ly/eEhuud
126
Motives for Experimentation
Source Best Worst Return-on-Effort Marketing
Tactics http//bit.ly/eEhuud
127
View The On-Demand Webinar

• Best Worst Return-on-Effort Marketing Tactics
• http//bit.ly/eEhuud

128
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129
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