Social Psychology

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Social Psychology

• The Science of Social Influence

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Social Psychology

• Concerned with the way individuals thoughts,
  feelings, and behavior are influenced by others
• The scientific study of social influence

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Social Influence

• Ways people try to change others thoughts,
  feelings, or behavior

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Conformity

• Behaving in ways that are viewed as acceptable or
  appropriate in our group or society

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Conformity

• Aschs study
• Most (almost 75) conformed on, at least, 1
  critical trial
• 50 went along on half of critical trails

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Conformity

• Conformity is influenced by...
• Group Size
• Group Unanimity

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N-Effect

• What is the N-effect?
• What causes the N-effect?

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Social Comparison

• A way in which people learn about themselves by
  comparing themselves to others

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Social Facilitation

• The enhancement of performance due to the
  presence of others

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Social Loafing

• A reduction in effort by individuals when they
  work in groups as compared to when they work by
  themselves

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Persuasion

• Process of consciously attempting to change
  attitudes through the transmission of some
  message

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Elaboration Likelihood Model

• Central Route
• When the quality of the argument determines the
  degree of attitude change
• Peripheral Route
• When factors other than the quality of the
  argument determine the degree of attitude change

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Social Influence

• What is a fixed-action pattern?
• What is the fixed action pattern seen in the
  turkey?
• What is the fixed action pattern (given in an
  example in the book) seen in humans?
• Do these findings show that people are mindless?

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Heuristics

• Mental shortcuts that act as rules of thumb and
  guiding principles
• Fixed-Action Patterns

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Peripheral Cues in Persuasion

• Messenger
• Credible
• Likeable

• Message
• Repetition
• Emotion Fear Humor