Local Units of Government Communications Sub-Group

1
Local Units of GovernmentCommunications
Sub-Group
Know the Client Own the Problem Share the
Solution

• Michigan Department of
• Information Technology
• Office of Technology
• Partnerships

2
Communications Sub-Group

• Mission
• What Weve Accomplished
• Where Were At Now
• Next Steps

3
Communications Sub-Group Mission

• To provide a forum for effective communications
  in the area of information technology between the
  Federal Government, State of MI and the local
  units of government (counties, cities, townships,
  villages).

4
What Weve Accomplished Communications Sub-Group

• Identified issues/solutions
• Reviewed literature on Joined Up Government
• Identified deliverables in already Joined up Govt
• Met with DIT Communications Director
• Began scaffolding what it means to be Join Up
• Began identifying where communications fits
• Met with the Security and Website sub groups

5
Top 6 High Level Issues

• Marketing Challenge-No matter what, the challenge
  is how do we get the word out
• Create a dynamic website for the forum
• A Web site and e-mail are both needed to start
  communications due to the fact that only 29 have
  websites
• Notify locals of grant availability
• Share security alerts
• Create a seamless system between local, state,
  federal governments and an e-look that is
  consistent.

6
Marketing Solutions

• Utilize MAGCU existing vehicles
• (www.magcu.org)
• Raise awareness via speeches to existing
  organizations (Digital Summit)
• Press Releases
• Work to create a Web Site or List Serve via DITs
  Communication Dept.
• Provide tool or application to the locals

7
Create Dynamic Website Solutions

• To Have a voluntary system on a weekly or monthly
  basis for articles to be submitted. Stick to the
  schedule
• Segregate communications General Postings, best
  practices, job postings, news, provide security
  information
• Communicate on articles of interest, Wireless,
  etc, by various areas
• Pull from existing technology articles, scan
  newspapers, etc, Have an Awards Section, a
  Standards Section, a Research Section
• Have subject matter approaches Networking,
  Applications, Cell Phones, VoiP with contact name
  and numbers
• Provide information on state initiatives,
  interagency approaches

8
A Web site and E-mail are both needed to start -
Solutions

• Describe the advantages a website brings now and
  for the future
• Work through the county structures as local sites
  are being brought up
• Establish the communications process to be used
  initially with the locals while sites are being
  developed. Collaborate with the MTA and MML and
  other stakeholders in this process.

9
Notification of grant availability- Solutions

• Post grants as well as deadlines
• Need resource to search, find and post grants

10
Security alerts- Issues Solutions

• Issues
• Business practices as it relates to security
• Virus Alerts for the industry
• Solution
• Work with the Security Sub-Group

11
Having a seamless system-Solutions

• Incorporate properties on the web site for locals
  that are fresh, informative, entertaining
• Have a Question and Answer Section, How do I?
• Look at standards, naming conventions,
  nomenclature

12
Where Were At Now Communications Sub-Group

• Defining existing vehicles for marketing
  linking
• Brainstorming with DIT Communications Dept
• Piecing together information for prioritization
  of communications goals
• Creating visual frameworks to build forward
  Putting this vision into a context that adds
  detail

13
Next Steps Communications Sub-Group

• Identify stakeholders
• Further define Interoperability and Integration
• Develop an interim communications strategy, via
  e-mail, until all sites are up and running
• Explore existing standards
• Obtain executive buy in and establish a
  framework describing our planned approach to
  working collaboratively
• Work on developing a governance model

14
Communication Connections

• National Electronic Commerce Coordinating Council
  (NECCC) and its vision, governance, architecture
  and stakeholders focus . http//www.ec3.org/Work/W
  GHome.htm
• Other Links of interest Australia has joined
  up its government http//www.lgconnect.gov.au/
• (XBI) Cross Boundary Integration-Strategies for
  Success
• http//www.ec3.org/Downloads/2003/XBI_Report.pdf