Government Schemes/Policies for marketing-Mango

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Government Schemes/Policies for marketing-Mango
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Out line

• Introduction
• Marketing organization
• Central government schemes-Mango
• Questions and conclusion
• References

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Introduction
Mango (Mangifera indica Linn) is the most
important fruit of India and is known as King of
fruits.
World scenario
Mango covers an area of 4,369 thousand ha with a
production of 31.2 million tons.
India occupies top position among mango growing
countries of the world and produces 40.1 of the
total world mango production.
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Indian scenario
Mango is grown almost in all the states of
India.
Andhra Pradesh tops the list of mango producing
states.
Other major producing states are Uttar Pradesh,
Maharashtra, Karnataka,Bihar and Gujarat.
Rest of the states has quite less production
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National Horticulture Board (NHB)
The National Horticulture Board (NHB) was set up
by the Government of India in 1984 as an
autonomous society under the Societies
Registration Act, 1860 with a mandate to promote
integrated development of horticulture
To help in coordinating, stimulating and staining
the production and processing of fruits and
vegetables and to establish a sound
infrastructure in the field of production,
processing and marketing with a focus on
post-harvest management to reduce losses
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National Agricultural Cooperative Marketing
Federation (NAFED),New Delhi

• National Agricultural Cooperative Marketing
  Federation of India Ltd. popularly known as NAFED
  was set up on October 2, 1958.

NAFED undertakes internal trade and export/import
of agricultural and horticultural commodities.
APEDA, Ministry of Commerce will be involved to
promote coordinated development of AEZ for
horticultural crops.
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Central government schemes

• Technology Mission for Integrated
  Development of Horticulture in North Eastern
  States, Sikkim, Jammu Kashmir, Himachal Pradesh
  and Uttarakhand

The Centrally Sponsored Scheme on Technology
Mission for Integrated Development of
Horticulture in the North Eastern region
including Sikkim (TMNE) was initiated during
2001-02 and was extended to the States of JK,
Himachal Pradesh and Uttarakhand during 2003-04.


cont..
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The Scheme aims at established convergence and
synergy among numerous ongoing governmental
programmes in the field of horticulture
development to achieve horizontal and vertical
integration of these programmes to ensure
adequate, appropriate, timely and concurrent
attention to all the links in the production
post-harvest management and consumption chain.
The Small Farmer's Agri-business Consortium
(SFAC) is involved in coordinating the scheme
The Technology Mission through its four Mini
Missions addresses all the aspects of
Horticulture development with an end-to-end
approach.
Cont..
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Mini Mission-I involving research is coordinated
and implemented by the Indian Council of
Agricultural Research (ICAR).
Mini Mission-II covering production and
productivity improvement is coordinated by the
Department of Agriculture Cooperation and
implemented by the Agriculture/Horticulture
Departments of the States.
Mini Mission-III involving post harvest
management, marketing and export is coordinated
by National Horticulture Board
Mini Mission-IV involving procession is
coordinated and implemented by the Ministry of
Food Procession Industries.
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Ministry of Agriculture , Government of India,
Schemes for fruits
The Ministry of Agriculture is implementing
another Central Sector scheme for "Development
Strengthening of Agricultural Marketing
Infrastructure, Grading and Standardization for
fruits
Under the scheme, investment subsidy is provided
_at_ 25 per cent on the capital cost of the
marketing infrastructure development project
subject to a maximum of Rs 50 lakh for each
project in all States and _at_ 33.3 per cent of
capital cost subject to a maximum of Rs 60 lakh
for each project in case of North Eastern States,
hilly areas and to Scheduled Castes/Scheduled
Tribes entrepreneurs.
Cont
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• The scheme is reform linked, to be implemented
  in those States/Union Territories wherein the law
  dealing with agriculture markets allows setting
  up of competitive agricultural markets in private
  and cooperative sectors, direct marketing and
  contract farming.

158 training and awareness programmes have been
conducted in the notified States/UTs.
A total number of 259 new project proposals have
been provided advance subsidy of Rs 516.30 lakh
by NABARD in the States of Madhya Pradesh,
Tamilnadu, Punjab, Andhra Pradesh and Kerala.
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Market Information Service scheme for fruit
Crops

• To generate information on wholesale prices,
  arrivals and trends in various markets of the
  country for important fruits and also on retail
  prices for increased number of selected markets.

To analyze the trends of arrivals, prices and
other related factors of the selected fruit and
vegetables such as stock in storage, crop stand
etc and generate Market Intelligence Reports
To establish a nation-wide communication network
for speedy collection and dissemination of market
information data for its efficient and timely
utilization.
Cont..
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• To prepare farmers advisory and issue the
  same for the benefit of producer farmers
  especially by making use of statistics so
  generated and collected for optimizing returns to
  the producers

To collect and disseminate information on
international prices prevailing in potential
foreign markets
To collect and compile horticulture database and
strengthen existing system of Crop Estimation
Survey-Fruits
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Mango Weather Insurance
Trigger events like adverse weather events
can be independently verified and measured.
Benefits of Weather Index Insurance
Mango Weather Insurance is a mechanism for
providing effective risk management aid to those
individuals and institutions likely to be
impacted by adverse weather incidences.
It allows for speedy settlement of indemnities,
as early as a fortnight after the
indemnityperiod.
All growers-irrespective of Loanee or Non-
loanee Small /Marginal Owners or
tenants/Sharecroppers can buy Mango Weather
Insurance.
It reduces loan default risk, so better terms on
interest rates can be offered by financial
institutions.
Cont...
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Coverage
AIC hereby agrees to compensate the insured
against the likelihood of diminished mango
output/ yield resulting from Actual rainfall in
excess of the trigger levels, absolute deviations
in daily temperature wind speed above the
defined limits
Period of Insurance
The insurance operates during the months of
December to June.
However the period is different for different
parameters and sections.
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Questions

• What is mean by NHB?
• What is nature of work in NAFED?
• Do you know about APEDA?
• what are the Central government schemes in
  mango crop?
• What is mean by weather insurance scheme?

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Reference

• www.apeda.com
• www.nafed.com
• www.nhb.gov.in
• www.tanhoda.gov.in
• www.india.gov.in
• www.agromart.com

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