Keeping Your Audience Engaged Through The Summer

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Updated: 8 August 2018

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Provided by: TwitterCounter

Category: How To, Education & Training

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Title: Keeping Your Audience Engaged Through The Summer

1
Keeping Your Audience Engaged Through the Summer
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2
Introduction

If the amount of barbeques and pool parties
youve been invited to hasnt tipped you off,
then we have news for you! The height of summer
vacation is just around the corner.
And while you may think running your social media
during this time is business as usual, your
consumers are off the clock and ready to explore.
But dont forget, even if your consumers arent
in their natural environment, they are (usually)
still connected.

3
Introduction

So, how do you keep up the engagement when
distraction is around every vacationing corner?
Were discussing how to adapt your social media
strategy to vacation season to keep your
consumers engaged and coming back for more, no
matter where the summer sun takes them!

4
Keep It In The Family

Everyone likes a little shout out now and again.
And if your consumers are taking the time to
interact with you, you should be returning the
favor. (A good rule of thumb for social media
marketing any time of the year.)
Did someone mention you or your product in a
Tweet? Thank them by name!

5
Keep It In The Family

But its not all about retweets and favorites.
Keep up with follower trends and focuses to help
steer your content into their direction. Once
there, its easy to pull their attention towards
you and your brand.
Extra tip Getting a little bit of bad press?
(Hey, it happens to everyone!) Act swiftly and
publicly to show youre doing everything you can
fix the situation.
Sometimes the act of taking responsibility and
making resolutions will outweigh the initial
outcry.

6
Right On Time

Timing is everything when it comes to keeping the
attention of the consumer, and its ever so more
important during the summer months.
Staying relevant is key, and it doesnt have to
be hard work.
These simple and yet oh so effective tips help
keep your consumers interested.

7
Right On Time

Have You Updated Yet?
If you have an events calendar, it needs to be
the most up-to-date events calendar there ever
was.
Blogging twice a week? Make sure you stick with
the schedule religiously.
Having consistency plays a huge part in what
keeps your consumers coming back.

8
Right On Time

Ditch The Evergreen Content.
Every social media marketer loves the relief of
some classic evergreen content, but it can be the
death of summer consumer engagement.
Your summer content should be based on, not
yesterdays news.

9
Right On Time

Schedule Smartly.
Remember that while youre consumers are probably
still checking in, they are doing it slower and
less frequently than when their in a normal
routine.
Spacing out your content throughout the day will
keep the likelihood of your consumers finding
your content higher, and you wont look spammy in
the process.

10
Dream Theme

Nothing keeps peoples attention like a great
story. So, give them one!
Creating content that is thematic and can build
on top of itself is a classic way to keep the
consumers attention and have a little fun in the
process.

11
Dream Theme

What do we mean by thematic content?
It can be anything and everything! Run a giveaway
contest, post progress photos and updates of your
newest product, blog about company adventures (or
better yet, a few funny misadventures) abroad.
If its a subject that allows for multiple posts
over a determined period of time, use it! People
will see it and you will stay on their radar.

12
Conclusion

After all this, its important to remember that
if you notice a dip in engagement during the
summer months, thats to be expected.
But, social media doesnt take a summer vacation,
and neither should your brand.

13
Conclusion

Stick with the strategy and stay on the mind of
the consumer. Engagement is a year-round issue
with seasonal changes.
If youre consistent and your posts invoke that
summertime-laid back feeling, you consumers will
notice.

14
Conclusion

At Twitter Counter, wed like to know your
TipsAndTricks to keeping consumer engagement
high during the high-vacation season!
Let us know _at_theCounter.

15
Want to learn more? Get connected with us
today!www.twittercounter.com
www.twittercounter.com

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