One of the latest developments in proximity marketing and location technology are beacons. Beacons are small, wireless transmitters that use Bluetooth to send signals to nearby smart devices. It connects and transmits information to smart devices making location-based searching and interaction easier and more accurate. It is becoming more and more popular, especially in the recent era in different industries such as Retail, Healthcare, Tourism, Education, Hospitality industry, and so on. Know More: - https://xduce.com/what-are-beacons-and-how-beacons-technology-works/
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With changing times, technology is being revolutionized constantly to enhance user experience. The Beacons or iBeacons refer to new technology that small gadgets use via Bluetooth Low Energy for easily interacting with smartphones. The latest Beacons technology is the new trend for businesses due to various reasons. However, first, you need to know what this technology is and how it works to understand its benefits to your business.
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In the ever-shifting landscape of technological advancements, certain innovations emerge as trailblazers, fundamentally altering the dynamics of how we engage with our environment. One such groundbreaking evolution that has captured widespread attention is smart Beacon technology, a transformative force that has steadily gained prominence in recent years.
Bluetooth Beacon Marketing is a powerful tool that allows businesses to deliver highly targeted and personalized content to customers based on their location.
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Proximity beacons are small devices that work on the low-energy Bluetooth technology. They transmit signals over a short distance which is typically a few meters. Nearby smart devices can pick up this transmitted signal. This allows us to send customized notifications to smart devices and find their location among other applications. The aim of this guide is to tell you all about the proximity beacons and how you can use them for your advantage.