Pearl BeerGift from the mermaid - PowerPoint PPT Presentation
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Pearl BeerGift from the mermaid
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Pearl Beer...Gift from the mermaid. About Pearl. SWOT Analysis. Business plan ... is made from the tears of mermaids, an ancient mythical animal in the ocean. ... – PowerPoint PPT presentation
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Title: Pearl BeerGift from the mermaid
1
Pearl BeerGift from the mermaid
- About Pearl
- SWOT Analysis
- Business plan 4P strategy
- BCG Analysis
2
About Pearl
- It is said that Pearl is made from the tears of
mermaids, an ancient mythical animal in the
ocean. We take the poetic symbolic meaning of
Pearl as our brand, wish to deliver a refreshing
pearly quality beer for our customers.
3
SWOT Analysis
- Inside Environment Analysis
- S Strengths
- W Weaknesses
- Outside Environment Analysis
- O Opportunities
- T Threats
4
Strengths for Pearl Beer
- First beer in the market that targets on female
consumers. - First fruit flavored beer in the market.
- Elegant package special made glass bottle with
novel design. - Compatible price in the market. ( Retail price_at_60
, among the price range _at_23120 ) - Easy to have side products to promote.
5
Weaknesses
- New Brand for the consumers, no familiarity.
- Target on the minority of beer market female
market. - Need extra promotion effort in bars and
restaurant. - The new flavor might not be easy to be accepted
by traditional beer drinkers. - Price might be too high for non-career customers.
6
Opportunity
- Career females aged 25-35, possibly supervisors
or managers. - Trendy topic for media publicity.
- Gorgeous male salespeople promoting in bars and
restaurants. - Table card join-promotion with bars and
restaurants. - Joined Fashion event with fashion industry,
possibly a jewelry company. - Free beer sponsor for corporate parties.
7
Threats
- Not easy to approach the target markets through
the general retail sites. - The brand loyalty to the existing brands.
- Hard for the consumers to buy the products in a
big quantity. - No strong brand image in the market yet.
8
4P Strategy
- Product Pearl Beer, with 3 fruit flavors Lime,
Grape, and Orange.(3.5 alcohol) - Price Retail price _at_NT60/bottle, Restaurant
price _at_NT100/bottle and above. - Place Convenience stores, supermarkets, café,
bars and restaurants. - Promotion card promotion in convenience stores
and supermarkets, table card join promotion with
café, bars, and restaurant. Joined PR event with
jewelry company( Fashion show or so, ) CF and
print advertisement.
9
BCG Analysis
10
Pearl Beer
- Made by
- Erin Chang 586202647
- Gina Liu 587201183
- Ian Chiu 587201509
- Joy Chen 587201200
- Spring Kuo 587201121
- Yvonne Pen 589750011
- ( In Alphabetical Order )
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