Grow Your Business Through Search Engine Optimization (SEO) - PowerPoint PPT Presentation

Title: Grow Your Business Through Search Engine Optimization (SEO)


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Search Engine Optimization(SEO)
NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
2
Agenda

• What is SEO
• What Does a (Good) SEO Do?
• What SEO is NOT
• Basic SEO Tips Optimization Techniques
• SEO Advantages Disadvantages
• Conclusion

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
3
What is Search Engine Optimization (SEO)

• Refers to the process of optimizing both the
  on-page and off-page ranking factors in order to
  achieve high search engine rankings for targeted
  search terms.
• Refers to the industry that revolves around
  obtaining high rankings in the search engines for
  desirable keyword search terms as a means of
  increasing the relevant traffic to a given
  website.
• Refers to an individual or company that optimizes
  websites for its clientele.
• Has a number of related meanings, and usually
  refers to an individual/firm that focuses on
  optimizing for organic search engine rankings.

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
4
What Does a (Good) SEO Do?

• Identifies search phrases to target (should be
  relevant to business/market, obtainable and
  profitable)
• Cleans and optimizes a websites HTML code for
  appropriate keyword density, title tag
  optimization, internal linking structure,
  headings and subheadings, etc.
• Helps in writing copy to appeal to both search
  engines and actual website visitors
• Studies competitors (competing websites) and
  search engines
• Implements a quality link building campaign
• Pushes for more content!
• Monitors rankings for targeted search terms

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
5
What SEO is NOT

• Search Engine Submission only
• Submit your website to 5,000 search engines
• An overnight process (typically takes 3-4 months
  to show significant results)
• A one-time process (in many cases requires a
  continual, long-term focus for best results)
• A 29.95 one-time fee!

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
6
Basic Tips Optimization Techniques

• Research keywords related to your business
• Identify competitors, utilize benchmarking
  techniques and identify level of competition
• Utilize descriptive title tags for each page
• Ensure that your text is HTML text and not image
  text
• Use text links when possible
• Use appropriate keywords in your content and
  internal hyperlinks (dont overdo!)
• Obtain inbound links from related websites
• Monitor your search engine rankings and more
  importantly your website traffic statistics and
  sales/leads produced

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
7
Advantages Of SEO

• Brand Awareness
• Increased Site Usability
• Cost Effectiveness
• ROI
• Increased Traffic

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
8
Disadvantages Of SEO

• Getting noticed by more than your target audience
• Over Success
• Black Hats and White Hats
• Its Hard To Target
• Its Sloe
• Its At The Mercy Of The Algorithms
• Its Ineffective Promoting One-Time Events

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
9
Conclusion

• Search engine optimization is a hard and tedious
  job, it can take a large amount of your time,
  there are too many pieces of the puzzle that you
  need to piece together. I once read Promoting a
  site that writers on the web are unlikely to link
  to is as deadly as creating a fantastic website
  no one will see. I think the writer said it all
  in this simple sentence. There is no use in
  making the best website in your niche when you
  are not promoting it.

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/
10
THANKS!

• Any questions?
• You can find me at
• ngdigital.priya_at_gmail.com
• https//ngdigitaltechnology.com

NG Digital Technology Pvt. Ltd. Visit our Website
https//ngdigitaltechnology.com/