BOATTEST NETWORK - PowerPoint PPT Presentation
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Title: BOATTEST NETWORK
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BOATTEST NETWORK
Delivering Qualified Buyers Direct To You
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Program Goals
- To help manufacturers of towing vehicles grow
their sales, market share, and brand awareness
with recreational powerboaters. How? - By delivering a daily sales lead stream of highly
qualified truck and SUV buyers. Their contact
info will be routed to local dealers for
follow-up with the buyers.
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BoatTEST Network One SourceWeb, TV,
E-Newsletters, E-Surveys
- Online 2.1 million
- 2.1 million Unique Visitors
- 3.5 million visitor sessions
- Real-time capture and forward of HOT sales leads
- On TV 24 million
- BoatTEST REPORTS TV series10 years running on
cable - The Outdoor Channel, Nielsen Rated at 150,000 HH
viewing/week - Next series airing Q2 2006
- E-Newsletters Surveys 63,000 per mailing
- Instant results trackable links to new tests,
promotions, etc. - CD-Rom and DVD
- Master copy of all videos provided for kiosks and
distribution - Based on average traffic reports by Webtrends.
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Why Do People Come to BoatTEST.com?
- There is only one reason to do boat and
tow-vehicle research - 92 Own a Powerboat
- 75 bought current truck or SUV NEW at retail
- 75 of boats owned are less than 30 feet
- 48 regularly trailer their boats
- 34 are in the market for a new tow vehicle RIGHT
NOW!
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The Reach 2.0 Million Annual Unique Visitors, 1
Online Boating Magazine
Search Engines
Partner Sites
Magazine Ads
BoatTEST TV Series
10 Sistersites
E-Newsletters
TO DEALERS
BoatTEST Brand 90 of traffic
According to Alexa.com (division of Amazon.com)
rankings of all online boating magazines
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The Buyers Get
- Full tow-vehicle tests
- Independent Performance data--tables and
graphsin both towing and non-towing modes - Streaming and downloadable videos
- Complete Specifications
- Expert, independent 3rd party commentary
- E-Z Click-Thru to dealer locators
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YOU GET
- THE BUYERS!!!
- Their names
- Their e-mail addresses and ZIP codes
- The tow-vehicle model theyre researching today
- The research date
- And then we pass that gold information on to
you and your dealers in Real-Time! - Its all about taking that buyer off the market
before your competition does!
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HOT LEADS Buyers Drilling Down For Pricing And
Dealers
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Our Tests And Videos On Your Site
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BoatTEST REPORTSTV
- 10th Season on Cable TV
- Outdoor Channel Reaches 24 million homes
- Nielsen rated at 150,000 viewers per week
- Q1 and Q4 airings
- 3X per week, including Sunday, 230 pm
- Drives huge traffic to BoatTEST.com to re-watch
tests and contact dealers
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Expert Editorial Vehicle Testing by Bruce Smith
and Keith Burton
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Powerful E-Newsletters Introduce You to our
60,000 Members
Links Drive Traffic Directly To Your Tests!
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Custom E-Surveys Provide Critical Marketing
Information
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Custom Videos And Programs
- Brand-specific videos Differentiate your brands
from each other and the competition - Construction videos Tell the story of YOUR
quality construction and attention to detail - Owners testimonials
- On-line graphic promotions on all your tests
- E-Surveys
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Summary
- Laser-Guided Coverage In Your Target Market
- 2.1 million unique visitors
- 48 trailer their boats
- 19 in the market for a new tow vehicle right now
- Daily sales leads sent to you of highly qualified
buyers (with their permission) - More tests more leads more sales
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