What is Contextual Targeting? - PowerPoint PPT Presentation
Title:
What is Contextual Targeting?
Description:
Contextual advertising is the practice of contextual ad placement on web pages based on the content of those pages. It helps in targeting the relevant audience at the right time and place and thus leading to better conversions and higher ROI. An excellent example of this can be displaying utensil ads in a magazine of home decor products – PowerPoint PPT presentation
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Title: What is Contextual Targeting?
1
What is Contextual Targeting?
- Contextual advertising is the practice of
contextual ad placement on web pages based on the
content of those pages. - It helps in targeting the relevant audience at
the right time and place and thus leading to
better conversions and higher ROI. - An excellent example of this can be displaying
utensil ads in a magazine of home decor products.
2
What is Brand Suitability?
How Does Contextual Targeting Work?
- Contextual targeting solutions offer ads
depending on the content displayed and it focuses
on what content is viewed. - Marketers can offer a more relevant message and
increase the likelihood of action by
understanding the content on the page as well as
the environment or site it appears on. - Cookies track user activity and give first-party
and third-party audience data to advertisers.
Contextual data examines website content rather
than user behavior and is only concerned with
page-level information.
3
Contextual Vs Behavioral Targeting
- Contextual targeting shows ads based on keywords
that are directly relevant to the site's content.
Behavioral targeting, on the other hand,
generates ad campaigns by employing user data. - Behavioral targeting displays advertisements
based on previous purchase history, whereas
contextual targeting places advertisements in
areas where potential purchasers may have ended
up owing to their browsing activities.
4
Benefits of Contextual Targeting
- It is a simple and affordable advertising
method. - User privacy is not compromised at all.
- Complete brand suitability safety guidelines
are followed. - It provides relevant ads to the correct person
without being intrusive.
5
End of Third-Party Cookies
- With the decision to ban third-party cookies by
the end of 2022 as per the consumer privacy
regulations like GDPR and CCPA, advertisers are
forced to look for alternatives to behavioral
targeting. - Here, contextual targeting steps as the best
platform that works without any dependency on the
users data - Acting as the savior of advertisers in the
cookie-less landscape.
6
Mirrors by Silverpush- Future of Contextual
Targeting
- With the demise of third-party cookies, engaging
with customers has been more important than ever.
- Silverpush's Mirrors helps in context-relevant
video-level ad targeting using human-augmented AI
technology. - During the process, content-aligned ad placement,
brand safety, and tailored brand suitability are
guaranteed, along with reaching the largest
possible audience.
