Title: 1. Wat is Marketing Author: Jan van der Zanden Last modified by: jvdzanden Created Date: 9/8/2003 8:32:49 AM Document presentation format: Diavoorstelling (4:3)
Shifts in cultural values & preferences. Ethnic mix in the ... Competition. Competition. Buyers. Suppliers. Porter's 5-forces. Complements. Product. or Service ...