Personalize Mobile In-App Messages

Title: Personalize Mobile In-App Messages


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Mobile In-App Notifications
WAYS TO DRIVE USER ENGAGEMENT
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SIMPLIFY THE ONBOARDING PROCESS
Todays technological advancements and human
creativity have generated apps with complex
features. This has rendered the onboarding
process complicated. One way of driving user
engagement through mobile in-app notifications is
walking users through design changes, especially
with that of the user interface.
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INITIATE FIRST-TIME CONVERSIONS
New users often need to be gently coaxed into
their first conversion event. You can
incentivize it with in-app notification messages
offering a first-time purchase discount,
referral code, or promo offer.
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PROMOTE YOURSELF
When a user is active on your app, you have an
immense opportunity to promote yourself. You can
pitch relevant discounts, offers, new
cross-sell/upsell deals, time-sensitive flash
sales, etc. Make smart recommendations based on
the users purchase history. This can seamlessly
improve user engagement, boost sales, and
enhance the customer life-cycle.
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REWARD USERS
Rewarding users for their in-app activity is an
excellent way of engaging your users through
mobile in-app notifications. You can award them
with in-game currency or promotion codes. This
will motivate them to use your app further.
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DRAW ATTENTION TO APP FEATURES
Every user utilizes not all features in your app.
So, run mobile in-app notifications to draw your
users attention to new or underutilized app
features. You can also use these for generating
awareness about new content added, products
included in the catalog, services introduced, etc.
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MAKE RECOMMEN DATIONS
Making relevant recommendations to specific user
segments can simplify your users
decision-making process by giving them
meaningful options to make use of. You can
segment users based on their geolocation,
transaction history, browsing history, etc.
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ANNOUNCE PRICE CHANGE IN WISH-LIST ITEMS
When the price of a product in your users
wish-list comes down, notify him or her about
the same. Since they are already interested in
the product, your notification of its reduced
price is sure to coax them into buying it.
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Best Practices to be followed for In-App
Messaging
INVEST IN THE BEST IN-APP MESSAGING TOOL You
must choose the best tool for your in-app
messaging. Because, the ideal tool will come with
easy integration features, powerful analytics,
user segmentation, multiple platform support,
scheduling, and customized triggering.
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BE CONSISTENT WITH YOUR BRAND
Your in-app messaging copy should be consistent
with your brand. So, you Pay attention to the
colors, fonts, design, and other elements to
ensure a unified customer experience. Because
this will enhance your in-app messages and
ensure strong branding.
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A/B TEST YOUR MOBILE IN-APP NOTIFICATIONS
A/B testing your in-app messages with smaller
audience groups before sending them to your
entire audience is recommended. So, it lets you
be a winner and helps you learn the tactics of
successful messaging.
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PERSONALIZATION
Extensively personalizing your in-app messages
can help a lot. Apart from addressing the user
by his/her first name, consider his/her
individual needs by looking into their previous
in-app activity or info such as their location.
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FOCUS ON THE TIMING
You also need to find the best time to send
in-app messages to your users. For this, you
need to go through your analytics. For instance,
you may get to know that your users immediately
engage with your messages after opening your app
or performing a particular in-app action.
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WORK ON YOUR CTA
One of the most vital components of your mobile
in-app notifications is the CTA (call to
action). When writing your message copy, use the
best CTA for your desired action.
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USE RICH MEDIA
Using rich media will beautify your message and
significantly boost your campaigns performance.
A study found that 57 of consumers are more
confident in their buying decisions when
watching videos.
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GET IN TOUCH
EMAIL support_at_tagnpin.com MOBILE 91-9015316316
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