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EasyChild Launch
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Title: EasyChild Launch
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- EasyChild Launch
- September 27, 2004
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- Corporate HQ San Diego, CA
- Founder Leland J. Ancier, President
- Director Garth Ancier, Chairman,
- The WB Television Network
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Mission
- Easychild is a structured family behavior system
that uses visual expectations and earned
privileges to promote positive parenting for more
successful kids and more time for life.
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Product Description
- EasyChild software is a family behavior system
designed to allow parents to create an effective
and time-efficient program to create lifelong
patterns of positive behavior, reduced anxiety
and frustration, and greater self-esteem and
self-reliance, resulting in happier and healthier
children.
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Leland Ancier, President
- Creator of 30 Software Titles
- Eight-in-One - the first integrated software
suite for IBM PC - Resume Kit the first software resume product
- Avery Labelpro the first high quality labeling
program - Publishers Powerpak the first font technology
product - INC. Magazines Software Entrepreneur of the
Year (1993)
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Parent Company
- Encourage Software
- One of the first companies to pioneer the use of
behavior management software in family scenarios.
- The company prides itself on its mission to help
families to maintain healthy, nourishing
relationships.
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Flagship Product EasyChild
- Effective, time-efficient behavior program
- Creates lifelong patterns of positive behavior
- Reduces anxiety and frustration
- Increases self-esteem
- Develops self-reliance
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Product Inspiration
- ADHD Diagnosis in own son, Brandon
- Extensive Consumer Software Background
- Research into other solutions for dealing with
ADD and ADHD - Prototype Developed in 2000-2002
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The Inspiration (cont.)
- The system worked well not only for his own
son, but also for others who tried out the
product. - Based on the incredible testimonials, the
software was packaged into a retail consumer
product - Brandon Ancier is now in a top school, on the
Dean's list, takes no medication, and an aspiring
film maker.
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Positioning
- EasyChild is Parenting Made Easy
- New Tool for Frustrated, Time-Challenged Parents
- Program for Parents to instill structure and
consistency to build self-esteem into their
children lives
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Target Market - Primary
- Parents
- Caregivers
- Extended Families
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Market Trends
- Families are looking for solutions for helping an
ADD/ADHD family member (estimated 2 million
children with ADD / ADHD according to HealthLink
USA.) - Overworked, busy parents dont always have the
time (and energy) to stay on top of their childs
everyday activities. - Many families simply arent aware that other
alternatives are available in lieu of, or in
combination, with drug therapy programs. - It is estimated that 15 of the US population is
suffering from some sort of personality disorder
(paranoia, depression, antisocial). A common
trait of these disorders is impulse control.
(Source http//www.emedicine.com/med/topic3472.ht
m)
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The EasyChild Solution
- This Week's Behaviors Next Week's Privileges
- EasyChild provides family with a time-effective
behavior system designed to allow parents to
implement a structure of visible expectations and
earned privileges to create lifelong patterns of
positive behavior, reduced anxiety and
frustration, and greater self-esteem and
self-reliance, resulting in happier and healthier
children. - Positive Behaviors more privileges and more
allowance - Negative Behavior less priveleges and less
allowance
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EasyChild as a Learning Tool
- Developed as a tool to help parents create a
consistent and structured environment to help
their children build self-esteem through meeting
their daily goals and activities. - EasyChild is a interactive tool for parents
raising children. - ADD and ADHD Children, in particular, see life
changing benefits from the structure systems
outlined with EasyChild.
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EasyChild for Behavior Management
- Provides parents of children with behavioral
concerns with an alternative method to help their
children understand what is expected of them on a
daily basis. - Only the family or caregiver knows the exact
areas where his/her child is having a problem.
The benefit of EasyChild is that it is
customizable by each family, and a useful
solution for a variety of childhood/teen
problems. - EasyChild helps a child or person to visually and
immediately understand the results of actions.
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EasyChild as a Motivator
- EasyChild is game-like and kids love it.
- Children learn when they earn reinforced by both
positive and negative points. - The parents customize the tracked behaviors and
set their relative importantance, based upon
their own familys values and belief systems.
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Key Differentiators
- Unique Selling Position
- EasyChilds pricing is comparable to non-software
solutions like books and videos and is often much
less than many parenting classes and seminars. - Standard 59.95
- Deluxe 99.95
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Standard Edition
- 59.95
- Everything you need to implement a consistent
family structure - Create your system, customizable structure for
positive parenting - Customizable weekly behaviour sheet for clearly
defining expectations - Customizable level chart with earned privileges
- Compute allowance automatically plus tools to
teach children concepts of saving and budgeting - Money system to create your own cash incentives
and budgets to track and teach your child money
management - Tokens system to create your own token economy to
teach your children to save for bigger rewards
and value non-monetary incentives
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Deluxe Edition
- 99.95
- Includes everything in the Standard Edition plus
- Incidents system for creating a familys custom
rules and consequences to address serious
incidents. Manages the consequences for those
unfortunate but serious behaviors which happen
now and then. (Learning is enhanced when parent
and child can review behavior and financial
history in reports and graphs.) - History feature for reviewing behavior and
financial history using reports and graphs (helps
with visualizing trends) - Analyzer to identify the important behavior
trends over time and help you interact with your
children in a positive supportive way
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Key Differentiators
- Unique Selling Positions (cont.)
- EasyChild is a personal, customizable family
system. - EasyChild is a family communication tool.
- Kids learn when they earn.
- Level system - this weeks behaviors next week's
level of privileges. - Stress Reliever / Time Savings for Parents
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Key Differentiators
- Unique Selling Positions (cont.)
- ADD / ADHD behavioral modification and learning
tool. - How Can You Play a Game When You Dont Know the
Rules? - Teaching the Art of Self-Reliance (the basis for
any success in life). - Gifting Program Look for more news from
Encourage Software in this area.
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Age Groups
- Recommended for ages 6 years to 15 years.
- Standard Version works great for ages 6 years
through 12 years. - Deluxe Version provides enhanced feedback and
incident system to manages the tough teenage
years, ages 12 years through 15 years.
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Technology Platform
- Minimum System Requirements
- Microsoft Windows 98/Me/NT/2000/XP operating
system - Minimum 30 MB of free hard disk space
- CD-ROM Drive
- 1 GHz processor or higher recommended
- 64 MB of memory or higher
- 600x800 or higher monitor resolution
- Microsoft Internet Explorer
- Product comes with free tech support and a 60
day money back guarantee.
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Usage Scenario
- The EasyChild product was originally developed
for the high need families those struggling with
ADD / ADHD children, but it became evident that
today's typical parents are dealing with similar
behavioral issues. - Parents looking for more structure and more free
time in their family life are using EasyChild to
do the following - Organize their childs weekly tasks and chores.
- Clearly define expected behaviors and set up a
plan with earned privileges for rewarding
positive behavior (such as making the bed, not
interrupting in class, not hitting sister, for
example). - Teach children work ethic and self-reliance,
moral values and socially accepted behavior
patterns. - Teach children the concepts of savings and
budgeting. (Standard Version) - Analyze behavior trends using the visual analyzer
(Deluxe version)
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Sales Channel
- Product on sale direct via 800 number and online
store in conjunction with Yahoo Merchant. - (On sale date September 27th) www.EasyChild.com
- Company has partnered with MediaCorp
International for Direct Response TV. - Company is seeking additional distribution and
channel partners for January 2005 retail launch.
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