Why I like Google Adwords than Facebook Ads - PowerPoint PPT Presentation

Title: Why I like Google Adwords than Facebook Ads


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• Why I Like Google Adwords Than Facebook Ads
• www.seo-service-provider.org

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The Cons of Facebook Ads
Now, I am going to tell you 11 Reasons Why I like
Google Adwords than Facebook Ads
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Why I Like Google Adwords than Facebook Ads
Reason 1

• You cant get accurate lead information
  from Facebook ads manager.
• But in Google Adwords, all information will be
  accurate if you have placed Google Conversion
  Code accurately in your Thank You,
  Registration Complete or Success page

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Why I Like Google Adwords than Facebook Ads
Reason 2
In Facebook, you can get Conversion/Lead/Purchase
 information by using custom conversions only.
Unfortunately, thats also not accurate as if you
visit your Thank You page manually, it will
count that as a conversion. In Adwords, a
conversion will only happen when someone clicks
on your ad(s) and performs a certain action on
your web page like fill up a form, subscription,
or registration.
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Why I Like Google Adwords than Facebook Ads
Reason 3
You can only see last 14 days data in Facebooks
custom conversions panel. But In Google Adwords,
you can see all time data!
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Why I Like Google Adwords than Facebook Ads
Reason 4
From Facebooks custom conversion panel, you
cant pick up a custom date range. But in Google
Adwords, you can select custom date range.
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Why I Like Google Adwords than Facebook Ads
Reason 5
You can create only 20 custom conversions in
Facebook. But in Adwords, there is no limit!
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Why I Like Google Adwords than Facebook Ads
Reason 6
When you create a custom conversion in Facebook,
you cant delete it! You can edit it though! But
in Google Adwords, you can delete and of course
edit a conversion code.
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Why I Like Google Adwords than Facebook Ads
Reason 7
You cant export custom conversions data in
Facebook as there is no export option! But in
Google Adwords, you can export anything you want!
You can export campaigns, ad groups, ad copies,
keywords and many reports.
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Why I Like Google Adwords than Facebook Ads
Reason 8
In Facebook, you can not get phone tracking or
call tracking data! But in Google Adwords, you
can get all phone call conversion data!
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Why I Like Google Adwords than Facebook Ads
Reason 9
Facebook provides a single pixel id (also known
as default id) for each Facebook account user. So
you have to use same Pixel code in all your
websites! Unless you are using custom
conversions, it will be very hard for you to
track conversions from these websites in Facebook
Ads Manager.
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Why I Like Google Adwords than Facebook Ads
Reason 10
Annoying/misleading notification in Facebook ads
manager. Check the following image.
These notifications will not go away unless you
remove/close them from the Facebook ads manager!
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Why I Like Google Adwords than Facebook Ads
Reason 11
Sometimes Facebook sends unknown error message
and there is nothing that we can do. See the
picture below. This message was generated from
Facebook (March 15th, 2016)
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Bottom Line

• In my opinion, there is huge potentiality in
  Facebook ads but they need to improve the
  platform first. Right now, only few advanced
  users like us can get benefit from Facebook Pixel
  or Custom Pixel Conversion Code. But they should
  think about general audience too!

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Thank You

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