Cooper's Stage Gate model for selecting internal projects. The terms used in English and Danish ... Several 'mini-waterfalls' after each other - short iterations ...
Creating an effective marketing strategy is based on a five-step process: ... Of these components, targeting and positioning are the two most critical elements. ...
If you are a company that sells a service or a good, you must acquire ... clever tag lines. creative 'essence' advertising. edgy names. well-designed Web sites ...