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Degree of consistency on status dimensions. occupation. education. income. ownership ... Using Social Stratification to Develop Marketing Strategy ...
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Neal, Quester and Hawkins (2005). Consumer behaviour: Implications ... Examples: Product: Harley-Davidson. Activities: Body building, golf. Roles. A role is: ...
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Neal, Quester and Hawkins (2005). Consumer behaviour: ... All humans acquire a similar set of motives through genetic endowment and social interaction ...
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What is postpurchase dissonance? Why is product use is important to marketers? ... Postpurchase dissonance, product usage and disposal are potential influences on ...
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Neal, Quester and Hawkins (2005). Consumer behaviour: ... Brightly coloured better than dull. 4 colour better than 2. Impact of contrast is important ...
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Neal, Quester and Hawkins (2005). Consumer behaviour: Implications for marketing strategy (4th ed) ... Roach/buzz marketing. Live commercials. Opinion Leadership ...
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In-Store Influences that Impact on Evaluation of Alternatives, and Purchase ... POP displays combined with advertising can have a synergetic effect ...
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Neal, Quester and Hawkins (2005). Consumer behaviour: Implications for marketing ... How do marketers use ... meaning (more disillusioned with materialism ...
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Nature of problem recognition. Difference between habitual, limited and ... an actual state that is sufficient to arouse and activate the decision process ...
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Strategies (habitual decisions) Maintenance strategy. If target market purchases brand habitually, then the strategy is to maintain that behaviour ...
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Neal, Quester and Hawkins (2005). Consumer behaviour: Implications for marketing ... low social needs, little ambition, frugal streak, rigid values, support ...
