MITPortugal BioTeams Finals notes on iteams

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MITPortugal BioTeams Finals notes on iteams

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Title: MITPortugal BioTeams Finals notes on iteams

1
MIT-Portugal Bio-Teams Finalsnotes on i-teams

Luis Perez-Breva, PhD
MIT School of engineering,
Sloan School of Management.
i-Teams Lecturer, Researcher

Everybody likes innovation until they see it
Ken Zolot

3
Typical situation
Technologist

I have a Nanobluff under the quantum carpet to
trap bioenzymes in colors. And I hate patents
Glup!
This guys do not see how cool my nanobluff is !!!
Do they even know how their Microwave works?

Sure
(Silence)
Next.
Technology here is too basic, Ill go to US.

4
There is a Gap

Let us say it is about Communication
Technologist vs Capital.
How does it work vs what is it good for.
Do Research and Market talk?
Basic research vs distant research?

5
Roll back to the 1950s, you are a researcher in
quantum physics
(Investors Panicking?, this is a laser)
6
Roll back to the 1950s you are a market research
analyst.

So how are we on the need for permanent
depilation.
How is the vinyl market going?

(Researchers Panicking?, these might need a
laser)
7
Who asked for the LASER?
Permanent Depilation Laser Pointers CDs
DVDs Printers Surgery Diamond cutting Targeting
systems Telescopes Bar code Readers Security
systems
When Einstein first discussed quantum
populations, Was he thinking depilation?
Where should we start?
8
Can we accelerate this process?
9
The i-Teams reactoreducational experience

Develop go-to-market strategy from new science
and technology
Goals Gain Market Focus
Present technology by its uses (rather than how
it works)
Identify users, customers, markets a path to
realize potential
Define a business model
Make a recommendation
We do not address business plans. This is a next
step
Without a clear market focus, one cannot even
begin to write a plan
Sometimes there is no good market recommendation
Student evaluation is based on the process to
assess potential

10
Guide on the side

What is it?
What is it good for?
Who cares?
Who can help?
Is it sustainable?
Whats next? (startup, License, partnership,
research, nothing?)

11
i-teams _at_ MIT

Put bright students together to work on MIT
technologies.
Tell them it cannot be done wait.
Theyll find a way

12
Bio-teams _at_ MIT-Portugal

6 Portuguese technologies
6 challenges
An incredibly bright group of students

13
Help us complete their educational experience
14
Help us complete their educational experience

Ask them questions
Chat with them about their projects.

15
Guide on the side

What is it?
What is it good for?
Who cares?
Who can help?
Is it sustainable?
Whats next? (startup, License,

16
also

Join me thanking
Students
The daring faculty that have adapted i-teams
Isabel Rocha, Miguel Prazeres, Pedro Saraiva,
Luis Lages
And all our MIT-Portugal friends.

17
The End
18

invite the audience to thank the students. - If
there is a Poster session, I will invite the
audience to approach the students and inquire the
students more about these technologies
emphasizing the value of networking. And that the
opportunity of explaining this one-on-one is teh
last step of the learning experience for these
students.

19
The i-Teams reactor

the I-teams focus is on developing a go-to-market
strategy for ideas emerging from new science and
technology.
the goal is to identify potential markets and
thus customers this helps define the business
model
the goal is to learn how to present the
technology by its potential uses rather than by
how it works.. - we do that by identifying
potential users, customers and markets and
identifying a path in the market to realize that
potential this helps define the business model
we do not address business plans as this is a
next step. Without a clear market focus, one
cannot even begin to write a plan
one of the options is there is not a good market
such a conclusion can be a successful outcome.
Thus, students are not judged on the size of the
market but rather on the process that they use to
assess the potential.