Objectcentered sociality - PowerPoint PPT Presentation

Title: Objectcentered sociality


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Object-centered sociality

• Jyri Engeström
• blog zengestrom.com

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YASN Heaven
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Why do so many YASNS fail?
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We should do better as designers
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Design for social networks is motivated by a
theory of social networks
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Social network theory is good at
representing links between people but it doesnt
explain what connects those particular people and
not others
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Another tradition of theorizing offers
an explanation of why Russell linked out, and why
so many YASNS ultimately fail.
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According to this theory, people dont just
connect to each other. They connect through a
shared object.
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Karin Knorr-Cetina
Many authors are aware of the fact that the
influx of some of these objects and object-worlds
into the social world has brought profound change
to the way we work and spend our spare time.
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Karin Knorr-Cetina
But it may also bring profound change to the
structure of relationships, and call for the
rethinking of sociality along lines that include
objects in the concept of social relations.
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Think about objects as the reason why people get
in touch with each other
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A date
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A job
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Real-world sociality centers around objects
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From John Thackara In the Bubble. Designing in
a Complex World. Used with permission.
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From John Thackara In the Bubble. Designing in
a Complex World. Used with permission.
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Tangible objects invite play
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Photo by Bjoern http//www.flickr.com/photos/bjoe
rn/18659164/
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Was that a social network?
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No, because - social networks are more stable -
we grow them over time
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IFTF study of high-school kids
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How many of your high school friends do you still
keep in touch with?
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The objects of sociality - going out - doing
sports - doing homework ...have disappeared
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Object-centered knots not networks
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Were naturals at object-sociality And love to
invent games around objects
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When a service fails to offer the users a way to
create new objects of sociality, they turn the
connecting itself into an object
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Frank Blackler
A surrogate object is one that is not sustained
by the socio-economic arrangement the social
activity relies on
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YASNS fall for the sociality for socialitys
sake fallacy because its a viral booster
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Good services allow people to create social
objects that add value
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The services that we love to play with have made
those objects tangible
They afford tagging crafting tuning hacking
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Flickr did it to photos
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Del.icio.us did it to bookmarks
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Bloggers invented a format for discussion
postings that turned them into social objects
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What are the next candidates for objects
of online sociality?
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Books Amazon Discussion postings Blogs Bookmar
ks Del.icio.us Photos Flickr Music Last.fm
Movies Netflix Events Upcoming.org, evnt,
EVDB Places? Plazes, Dodgeball,
Meetro Products? Microsoft Aura, QR, NFC
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Final example
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Think objects and youll think play.