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SESSION2 Export Marketing PlanEMP
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LET US TRY TO UNLOCK THE MYSTRIES OF.... EXPORT MARKETING ... In school, I was very good at geography, so I know the name of many countries ... – PowerPoint PPT presentation
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Title: SESSION2 Export Marketing PlanEMP
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SESSION-2Export Marketing Plan(EMP)
- Mr. Ravi Bhatia
- Mr. Kittikorn Kunnalerkha
- LET US TRY TO UNLOCK THE MYSTRIES OF.
- EXPORT MARKETING
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I WANT TO CONTROLTHE WORLD WITH MY FINGER TIPS ..
- I Want to Export to Many Countries and Make LOTS
OF MONEY!!!
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I have many GREAT IDEAS that will prove to be the
key for my SUCCESS!
- In school, I was very good at geography, so I
know the name of many countries - I will travel to all those countries
- I will export to all those countries
- I will do this
- I willdo that
- And finally, I will become RICH
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A Wise Man Once Said
- You can't build a reputation on what you're going
to do.
Henry Ford
(you need to put your plans into action....)
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So Where can I start??
- Making an EXPORT MARKETING PLAN (EMP) is a good
way to start.
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So after making the EMP, I will definitely be
SUCCESSFUL?Is EMP the KEY to my Success?
- No, preparing an EMP is not a guarantee for
success, but is a very good way to start it
will give you a good insight to - Where do I want to go?
- Where am I today?
- Gap between the above
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What is EMP?
- It is simply a document where you
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Contents of EMP
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1. Introduction and Mission
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2. Current market position
- Look at your current market situation with regard
to - Product
- Place
- Price-
- Promotion
- Process Procedure, mechanisms and flow of
activities by which services are created and/or
consumed are an essential elements of the
marketing strategy. - Physical Evidence / Proof
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3. Market and industry trends
- A summary of where you see your key markets and
what you consider to be the key trends, based on
the market research carried out previously. - What are the major services and markets that are
likely to be able to provide the kind of business
opportunities suitable for YOUR organisation?
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4. Export audit
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5. Market assumptions
- Predict what is likely to happen in the future
- For Example
- Market size will grow by 10 next year
- There will be political instability in xxx
country - There will be no currency fluctuations for Euro
- US Dollar will devalue by 5 over the next 12
months
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6. Objectives
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7. Market entry strategy
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8. Management responsibilities
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9. Action plan
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10 Budgets and forecasts
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Output
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Thank you
- Questions?
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