Role Of Playable Ads In Gaming Industry - PowerPoint PPT Presentation

Title: Role Of Playable Ads In Gaming Industry


1
(No Transcript)
2
WHAT ARE PLAYABLE ADS
The core idea behind the playable ad is much like
test-driving a car before making an actual
purchase. This is used by mobile game app
marketers, playable ad offers audiences a snippet
of the real gameplay, ranging from fifteen
seconds to one minute. 
3
(No Transcript)
4
BENEFITS OF PLAYABLE ADS

• Playable ad are a great addition to any
  marketing strategy as theyre a way to
  demonstrate an apps capabilities or the game
  play.
• Generally mobile user just install a game app
  and try it for a few seconds and released that
  this game is not worth of it, and uninstall that.

5
(No Transcript)
6
OFFER IMPECCABLE USER IMPRESSION
Playable ads can enhance a users first
impression and immediately capture their
attention. The ad, however, does need to provide
clear instructions on how to use the app. If
there are actions like tap, shake, swipe, and
more, it makes the user immediately interact.
7
ENCOURAGE USERS TO INSTALL
Playable ad can enhance a users first impression
and immediately capture their attention. The ad,
however, does need to provide clear instructions
on how to use the app. If there are actions like
tap, shake, swipe, and more, it makes the user
immediately interact.
8
(No Transcript)
9
CONCLUSION
Playable ads is the best way for drawing users to
an app. From the mobile game perspective
especially, playable ads have been useful.
10
FOR MORE INFORMATION VISIT www.creative-interactiv
e.com/