Main Extensions for PPC Marketing Services for Effective Business - PowerPoint PPT Presentation

Title: Main Extensions for PPC Marketing Services for Effective Business


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Main Extensions of PPC Services for Efficacious
Business Are you aware of the main components
of the PPC??? Lets talk about on PPC marketing
services. What PPC is and what are the
powerful components of PPC Services? PPC stands
for Pay Per Click, which is an excellent way to
generate more and more leads, increasing clicks
on the website. In these days, people have too
many demands for digital marketing services but
PPC is the best-paid services for increasing
sales, CTR and ROI. Have a look on 5 Components
of Successful Pay Per Click (PPC) Marketing
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For the success of your PPC marketing campaign,
there are 5 key components that work together to
reach the high conversion rate. These are as
given below Keyword Selection The entire PPC
Marketing campaign is built around the keyword.
Selection of the keywords should be done in such
a manner that they are related to business. This
can help to get the connections who are searching
for the product or the services promoted in the
PPC campaign. Keyword Bidding After the
selection of the keyword for PPC advertising
campaign, the advertiser must bid on keywords.
The PPC advertising rank depends upon the bid.
The higher the bid, the higher the PPC
advertising will rank. Quality of Landing Page
Create an optimized landing page with impressive
and relevant content, and a call to action. By
using these elements are suitable for the search
queries. Quality Score The quality score is
given by the Google Adwords which is based upon
the quality of the landing page and relevancy of
the web page, cost per click on the keyword,
content used for the PPC marketing Campaign. The
good quality score gives the more clicks on the
ads. Website Analysis To know what the effects
are on the website when a user arrives at the
website, analyze the website. This can help to
know about the problem areas and the advertiser
can resolve the issues that cause the low pay per
click conversions. The process of PPC Marketing
Campaign includes various factors Keyword
Research Keyword research is a very
time-consuming activity but is the main part of
the PPC Marketing Campaign. These can drive more
traffic to a website. Always select the keyword
that is helpful to get high traffic. The
Long-tail, low-cost keywords can help in gaining
traffic to the website. Ad Creation Ad text
plays a big role in the success of the PPC Ad
campaign. The Ad is in the form of marketing
that the advertisers use to promote the product
and services. An effective Ad text contains a
keyword, attractive discounts, promotion and a
call to action. Ad text is one of the important
factors of quality score.
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Landing Page Development Google considers the
landing page as one of the important quality
factors for the score. Landing page with bad
content gives the bad experience to the user who
is clicking on the PPC Ad. A well-organized
landing page is SEO friendly and contains the
good content, Subscribe Here Buy Now
buttons, complete information about the product,
Call to action, and a Thank You page. Account
Setup To create ads the advertiser has to set up
a Google AdWords account. Google AdWords is the
single most popular platform to create or manage
the PPC Ads Campaigns. This system helps to
create ads and to show these ads on Googles
Search Engine. Tracking Installation Testing
Tracking the installation and testing are the
most significant factors of the PPC Ad Campaign.
Because the advertiser never knows that the
campaign will work or not. Testing can help to
find out how the offers attract the customers,
how the new ideas are effecting on the
improvement of the campaign. Testing is a
profitable investment without any cost. Campaign
Launch When the account has been launched there
are some factors on which the advertisers always
point out that are the CTR, QS and many other
variables in an account. Monitor Performance
Monitoring the performance of the PPC Campaign is
the measure of the campaign and the keywords for
the effectiveness. The monitoring can give new
ideas for the keywords, top performing keywords.
By monitoring the keywords that are not giving
good response can easily replace with the top
performing keywords for getting best
results. Campaign Assessment Assessment of a
campaign is an inspection of the PPC Marketing
campaign that is already in process and running.
This includes the performance improvements at
the lower cost to gain more visitors. Analysis
and Feedback PPC Analysis is all about analyzing
and finding out the PPC Segments that are
causing the low performance of the PPC Campaign.
Feedback is needed to optimize the PPC Campaign
Services. Customers feedback gives the idea to
the marketers to improve the products and
services they are delivering.
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At last, I would say PPC is more effective than
other marketing services. Although PPC is a Paid
service but can give the most relevant
results. If you are searching the best PPC
Services in India then you can contact us _at_ 91-
9464601060, 91-9462941237