Smartpackagingsolution PowerPoint PPT Presentations

raditionally, global shocks have presented moments of truth, lesson and opportunity for companies. Covid-19 is likely to be no different and will help bring about tectonic shifts in strategies and accelerate consumer behavior change & smart packeging solution driven by technology.

Industry experts have urged the government bodies to consider the need to incorporate an end-to-end supply chain traceability mechanism & smart packeging solution on all COVID-19 vaccines.

The best way to currently tackle counterfeiting problems is to implement smart packaging solutions. Smart or Intelligent Packaging by each brand will help with anti-counterfeit and anti-infiltration problems

A long-term brand protection strategy requires expertise in anti-counterfeiting, anti-counterfeiting technology as well as anti-counterfeit packaging. Smart packaging solution to defeat counterfeiting can be enabled by considering the following solution options

Building technology to allow consumers to build trust in the purchase made along with a notification to the customer or brand in case of a counterfeit purchase has been made. This is possible through smart packaging solutions where digital ID’s such as Smart QR codes are used on packaging for the consumer to interact with and authenticate the product instantly.