Dark side of Ecommerce: The rise of counterfeiting

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Dark side of Ecommerce -The rise of
counterfeiting
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Introduction

• The Covid-19 pandemic has resulted in a shift of
  consumer buying pattern from traditional retail
  channels to more of digital dependency and
  increased use of ecommerce platforms.
• For many merchants, having the ability to trade
  online has been the difference between sinking
  and swimming, particularly for those who have
  seen widespread store closures.
• This provides an opportunity for Ecommerce
  platforms to offer innovative, value-based and
  integrated products to meet customer needs.

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Ecommerce Platforms

• Amazon.com has maintained a buyer-friendly
  reputation, and for that reason has become the
  biggest online store globally with numerous
  fulfillment centers and a widespread supply chain
  network.
• Even after having a number of checks and
  balances for monitoring operations, the top two
  complaints regarding Ecommerce platforms are
  usually about Non-delivery and Counterfeit goods
  sold via the online platform.
• In addition, several brands are also complaining
  against e-commerce companies for allegedly
  selling fake products under original brand names.
  
• For instance, in 2019, Amway, Modicare, and
  Oriflame complained about the unauthorized sale
  of their products on some of the leading
  e-commerce platforms such as Amazon, Flipkart,
  Healthkart and Snapdeal.

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FICCIs Committee

• According to trade body FICCIs Committee
  Against Smuggling and Counterfeiting Activities
  Destroying the Economy 2019 report,
  counterfeiting costs the Indian economy a loss of
  INR 1.17 lakh crore in 2017-18.
• The report titled Invisible Enemy Impact of
  Smuggling on Indian Economy and Employment
  surveyed five industries textiles, readymade
  garments, consumer durables (electronics),
  capital goods (machinery and parts) and tobacco
  products and found that capital goods suffered
  the highest loss at INR 52,511 crore followed by
  consumer durables at INR 21,452 crore during the
  year.

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Smart Packaging Solutions

• The best way to currently tackle counterfeiting
  problems is to implement smart packaging
  solutions.
• Smart or Intelligent Packaging by each brand will
  help with anti-counterfeit and anti-infiltration
  problems.
• Smart Packaging can also help consumers confirm
  the authenticity of the product received since
  they can now simply scan the product label and
  verify.
• They can also measure the quality of the product
  present inside and report its condition.
• Also, smart packaging uses RFID chips/serialized
  IDs to track packages throughout the
  distribution process, which further limits the
  possibility of counterfeiting. This trend is
  expected to positively impact the growth of the
  global anti-counterfeit packaging market.

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Sepio Products

• Sepio Products is an IoT platform focused on
  transforming supply chain security and efficiency
  by creating unique digital identities for
  products and shipments and tracking them through
  their lifecycle.
• Sepio is industry leader in security products and
  solutions
• Sepio has more than 2000 happy customers.
• Sepio has rich experience in supply chain
  digital technologies.
• For more information about smart packeging
  solution, visit to Dark side of Ecommerce The
  rise of counterfeiting

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Sepio Products
For more information visit our official website
sepio products