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Social media advertising is a term used to describe online advertising (paid efforts) that focus on social networking sites. One of the major benefits of advertising on a social networking site (e.g. Facebook, Twitter) is that advertisers can take advantage of the users demographic information and target their ads appropriately. Social media advertising combines current targeting options (like geotargeting, behavioral targeting, socio-psychographic targeting, etc.), to make detailed target group identification possible. With social media advertising, advertisements are distributed to users based on information gathered from target group profiles.
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Knowing how far each of these platforms goes into the global online community is essential to the success of your company's social media marketing plan.
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Social media strategy help you to expand your other marketing efforts, so your content has the chance to be seen by a wide audience, and hopefully, the right audience.