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Cool Cars (C) Driven Motor Co. (D) Efficient Motors (E) Alec (E), Alfa (F), Awesport (S) ... The Products Cars & Trucks. Principal Characteristics. Size ...
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Plus two potential new classes if developed: 6. StratSim Environment. Competitors: 5 Firms (A-E) ... Customers prefer a particular size vehicle ...
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Tools: Conjoint Analysis. Used to understand the underlying choices ... Tools: Conjoint Analysis. 21. For example, 1, 1, 1, 1 is a set. of specifications ...
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1. StratSimMarketing. Tools and Marketing Research. 2. Platform Development ... the vector, one can see. how the products compare. on a particular dimension ...
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Tomorrow branding, customer-based brand equity, building it,growing it, ... Low-horsepower engine that could affordably meet needs of all customers ...
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