Station: WBHKFM, KISS FM - PowerPoint PPT Presentation

Title: Station: WBHKFM, KISS FM


1
KISS-FM OVERVIEW
Station WBHK-FM, KISS FM Frequency 98.7
FM Format Urban AC - Smooth RB and Classic
Soul Target Audience African American
Adults/Women 25-54 Audience Breakout Female 60
Male 40 Total Weekly Listeners
137,200 Primary Listening Area Birmingham Metro
Core Artists include Luther Vandross, Alicia
Keys, Anita Baker, R Kelly, Ronald Isley, Anthony
Hamilton, Ruben Studdard, Brian McKnight, Jeffery
Osborne, and Al Green.
KISS-FM reaches an affluent, highly educated
audience. African Americans make-up 50 of the
City of Birmingham population and 38 of the
Birmingham Metro Counties. The KISS-FM marketing
team works with each advertiser to identify their
needs and develop specific plans to help them
reach those goals. KISS-FMs targeted audience
includes 92 African American, over 50 have
graduated or attended college, 62 own their own
home, and 75 have incomes above the median
income for Jefferson County.
2
WHY KISS-FM?

• KISS-FMs success is a result of the unique
  presentation of smooth RB and classic soul. We
  are also proud to have local personalities that
  stay involved with our community, such as
  Alabamas own Tom Joyner, as well as Chris
  Coleman, Roe Bonner , Steve Sloan, Darryl
  Johnson, Kim Moore, and Freida Lucas.
• KISS-FM delivers the finest in RB, both new and
  old, and classic soul tunes.
• KISS-FM is dedicated to serving our community and
  listeners with family oriented programming.
• KISS-FM supports the Birmingham Civil Rights
  Institute, Birmingham Pledge, Birmingham Chamber
  of Commerce, UNCF, Sickle Cell, JCCO, and many
  more.
• KISS-FM is one of the most targeted media
  platforms to reach the African American consumer,
  which make up nearly one-third the Birmingham
  population.
• KISS-FM reaches women involved in nearly all
  major household purchases.
• KISS-FM listeners have the second highest
  disposable income of any radio audience in
  Birmingham.

3
KISS PROGRAMMING

• The Tom Joyner Morning Show 5AM until 9AM
  Monday Friday. Tom and his cast of characters
  Sybil, J. Anthony Brown, and Ms. Dupree,
  entertain challenge and inform listeners with a
  mix of RB and classics.
• Darryl Johnson 9AM until 1PM
• Steve Sloan 1PM until 3PM Steve offers the 2
  oclock 80s Flashback with a mix of Classic Soul
  artists.
• Chris Coleman 3PM until 7PM - "Birmingham's
  Original Homeboy"
• Kim Moore, known as the Nite Bird Kims
  pleasant voice sooths the soul and relates one on
  one with every listener. Classic Soul Love Songs
  from 7PM until 12AM.
• Terry K Midnight- 5AM
• Talkback- Talkback is Birminghams most listened
  to talk show on 10pm to midnight every Sunday
  Night. Talkback features a diverse in-studio
  panel that includes Birmingham Times columnist
  Hollis Wormsby, Critical Correspondent James
  Williams, featured correspondents Cyrondus
  Jackson and Adrienne Donnell. Talkback creates an
  open forum for discussion of relevant community
  issues. If your interested in a community forum
  that addresses the issues and provides valuable
  insights then we encourage.

4
NEWS - TRAFFIC - WEATHER

• The largest radio news, traffic and weather team
  in the Birmingham market - News Director,
  Reginald Greene, has over two decades of
  experience in the Birmingham market. Reginald
  Greene is assisted by Cyrondys Jackson, Julius
  White and Binnie Myles. Full-time staff
  Meteorologist J.B. Elliott, along with ABC 33/40
  Meteorologist James Spann, has continuous severe
  weather coverage as part of the KISS commitment
  to Birmingham.
• Severe weather coverage includes the most
  comprehensive school and business closings.
• Tom Joyner Morning Show features traffic and
  weather every 15 minutes from 5AM until 9AM
  weekday mornings. Newscasts anchored by Reginald
  Greene at the top and bottom of every hour.
• KISS-FM news provides news, traffic and weather
  at 12 noon and 5PM (weekdays) and Saturday
  morning news.
• Breaking news coverage 24 hours a day is part of
  the 98.7 KISS-FM commitment.

5
KISS FEATURES

• 98.7 KISS-FM is a listener interactive station
  with music features to highlight KISS core
  artists. These features include 98.7 KISS-FM Mini
  Concerts at 9AM and 6PM, three songs from the
  same artist back to back. 4 Oclock KISS At
  Work Salute.
• Old School at Noon one hour of all request old
  school music hosted by Lou Bennett.
• Nite KISS hosted by Kim Moore 5 hours of
  classic live songs requests and dedications.
• Todays black woman daily commentary at 925 AM
  highlighting issues facing black females.
• Other great features include the 10AM Office
  Request Five Pack Mini Concert and 8PM Love
  Dedication Hour.
• Specialty program weekends which highlight
  artists, holidays and major events of interest to
  our audience. Examples include Super Bowl of
  Soul Weekend, Top Classic Soul Hits of All Time
  and Motown Weekend.

THE KISS CRUISER

• 98.7 KISS-FM offers a full broadcast studio on
  wheels known as the KISS Cruiser. Our
  State-of-the-Art broadcast center is equipped
  with a full studio, digital message center,
  stage, sound and lights.
• The KISS-FM broadcast fleet includes two
  additional vehicles, a fully equipped Suburban
  and a remote broadcast van.
• KISS-FM holds annual events targeted to reach the
  African American audience Stone Soul Picnic,
  Health First Weekend, Coats for Kids, KISS
  Backyard BBQ, KISS Disney Vacation, etc.

6
WHY ADVERTISE?

• Advertising is an investment in success
• Advertising creates store traffic
• Advertising attracts new customers
• Advertising generates continuous business
• Advertising encourages repeat business
• Advertising keeps your business top-of-mind
• Advertising boosts and maintains morale
• Advertising gives your business a successful
  image
• Advertising keeps you in the competitive race
• Businesses that succeed are usually strong,
  steady advertisers.

7
WHY RADIO?

• Radios mobility allows you to establish a
  special relationship with consumers.
• Radios listenership remains strongtime spent
  with other media declines.
• Radio can influence new markets and new
  prospects.
• Radio is king for establishing
  top-of-mind-awareness.
• Radios unique formats allow you to target your
  best prospects.
• Only radio can reach on-the-go consumers.
• Only radio reaches prospects closest to the
  point of purchase.
• Only radio can provide unique specialized on-air
  promotions.
• Other media can play a complimentary role to
  radios effectiveness.
• Only radio can provide powerful and profitable
  remote broadcasts.
• Only radio can cost-effectively knock through
  the sea of media bombardment.