Is it complicated to run an innovative company, or to hire a team of marketing experts that get your name out there? The answer is easy: neither! In fact, if you ask leaders, they consider marketing and innovation as a pair of gears that work together to move your entrepreneurial success engine forward. Preferably, innovation works itself into the totality of your business culture, and as a result, it moves out into your product marketing strategy. According to Lameen Witter, there needs to be a strong network between innovation and marketing.
You need to understand how and what it takes to make a difference in the competitive world with your brand marketing. According to marketing expert Lameen Witter, to build a strong brand marketing, transparent marketing strategy is all you need.
Nowadays, many companies plan and execute digital strategies to compete in a competitive environment, but fail. And the reason is ignorance of digital evolution and its potential impact on the company revenues or indeed survival. In recent years, digital strategies took a major change and if you are not willing to adapt to those changes, you may lose the game. According to expert Lameen Witter, before you frame digital strategies, it is very important to understand why most digital strategies fail.
If you are a B2B marketer, you must know the need of measuring and proving the impact of the work. However, it’s far too simple to turn down the wrong measurement path under the light of common myths that no longer reflects reality. To help you avoid any pitfalls, Lameen Witter share 5 popular misconceptions that will help you for effective and meaningful marketing measurement.
Lameen Witter says communication with the right customer at the right time is the key to success. And we couldn’t agree less. Building a communication mind-set play a key role in the development and growth of a business. It allows you to convey the right message to the right audience which eventually fetches more customers. Now the question is how to develop a communication mind-set? Let’s explore 5 ways to improve your marketing communication.
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