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ECONOMICS 3150B Lecture 13 November 3, 2005

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First mover advantages distribution channels, brand name reputation, market pre-emption ... Pre-emption. Fighting brands. Distribution channels economies of ... – PowerPoint PPT presentation

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Title: ECONOMICS 3150B Lecture 13 November 3, 2005


1
ECONOMICS 3150BLecture 13November 3, 2005
2
Test on Tuesday, November 8 _at_ 1255-220PM
3
Responsible for Test 2Part 1 Currency
Markets, Exchange rates, Currency markets, Fixed
vs. flexible exchange rates, Common currency
areaPart 2 Classic Trade TheoryReadings chs.
1-5, 7, 12-15, 17-21
4
External Economies of Scale
  • Small country-large country model
  • Assumptions
  • Two countries A (small country) B (large
    country)
  • Two factors of production
  • Two products
  • Same tastes
  • Same production technologies
  • Same relative availabilities
  • Y1 external economies of scale
  • Y2 constant returns to scale

5
External Economies of Scale
  • ?i unit cost (AC) for product i
  • ?1A gt ?1B
  • ?2A ?2B
  • Perfect competition P AC (zero economic
    profits)
  • Pi ?i ? P1/P2A gt P1/P2B
  • Country B has comparative advantage in Y1,
    country A in Y2
  • Large country will produce Y1 to fully exploit
    economies of scale
  • Industry 1 expands in country with initial cost
    advantage (B) and contracts in the other (A)
  • Gains from trade result from expansion of
    industry with external economies of scale

6
Internal Economies of Scale
  • Internal economies of scale for Y1 ? imperfect
    competition
  • P1 gt AC1 ?1
  • No assurance that P1/P2A gt P1/P2B
  • Monopolist may produce Y1 in both A and B, but
    necessarily with same technologies ? different
    degrees of economies of scale
  • Competitive advantage ? How was monopoly position
    obtained?
  • Oligopoly possible that more than one firm will
    produce Y1 in the large country because economies
    of scale may be exploited at well below market
    demand level (MES lt D)
  • P/AC may be lower than in case of monopoly ?
    depends on degree of rivalry
  • Smaller number of oligopolists in small country,
    thus P/AC margin may be greater than in large
    country
  • Competitive advantage ? How did oligopolists
    arise?

7
Monopolistic Competition Model
  • Large number of competitors (large undefined)
    producing different, yet similar products
    (product differentiation)
  • Problems
  • Competitive advantage and creation and
    introduction of different varieties of product
    why does one firm produce a particular
    brand/variety?
  • Defining industry boundaries
  • Stability tendency for consolidation if there
    is value in brand names imperfect information
    and brand names as signal for quality
  • First mover advantages distribution channels,
    brand name reputation, market pre-emption
  • Linear model
  • Circular model
  • Full price to consumers of variety j Pj
    disutility of variety j differing from desired
    variety tabs(Zj Z)

8
Monopolistic Competition Model
  • Entry/exit process in circular model
  • Pre-emption
  • Fighting brands
  • Distribution channels economies of scale,
    transactions costs
  • If Y1 characterized by monopolistic competition
    and Y2 is homogeneous product with constant
    returns to scale
  • Intra-industry trade
  • Inter-industry trade based on comparative
    advantage
  • Trade will lead to lower prices, lower unit costs
    and more varieties ? gains from trade greater
    than in standard trade model with constant
    returns to scale

9
Canada-US FTA
  • Argument in favour of FTA with US based on Canada
    exploiting economies of scale and gaining secure
    access to US market (required to encourage
    investment in Canada and restructuring)
  • Productivity levels in Canada 25 below US
    because Canadian branch plant replica of US
  • Same number of varieties and shorter production
    runs
  • Less competition thus X-inefficiency and less
    incentive to innovate
  • Plant economies of scale
  • Standard internal economies of scale and per unit
    costs decrease with reduction in number of
    products produced in each plant

10
Canada-US FTA
  • Problem with argument
  • If economies of scale so important why did some
    firms not specialize and drive competitors out of
    the market?
  • Tariff barriers had been declining since 1947
    what if management a problem?
  • Security of access limited incentives to
    restructure

11
Monopolistic Competition Model
  • Standard m.c. model
  • Equilibrium no. of firms, economies of scale,
    production point relative to MES
  • No. of firms and no. of varieties
  • Who created first variety? Competitive advantage
  • Effects of entry ? resulting from increase in D
  • P, output, production efficiency, profits, no. of
    firms and varieties
  • In industries with economies of scale, variety of
    goods and scale of production constrained by size
    of countrys market

12
Monopolistic Competition Model
  • Trade results from economies of scale and
    multiple varieties of product
  • Trade expands size of market ? each country can
    specialize in narrow range of products
  • Gains from trade lower per unit costs and prices
    (increased production per firm) less excess
    capacity more varieties thus wider range of
    choices
  • More firms serving combined markets, more output
    per firm ? closer to most efficient scale of
    production, less excess capacity
  • Internal economies of scale and comparative
    advantage
  • What country produces what varieties?
  • Intra-industry trade

13
Monopolistic Competition Model
  • Extension of H-O model with internal economies of
    scale and monopolistic competition
  • Assumptions
  • Two countries
  • Two products Y1 heterogeneous product subject
    to economies of scale Y2 homogeneous product
    with constant returns to scale
  • Two factors of production
  • Y1 uses X1 relatively more intensively
  • A has relative abundance of X1
  • Outcomes
  • A net exporter of Y1, net importer of Y2
  • Both intra-industry (Y1) and inter-industry trade
    (Y1, Y2)
  • B will produce and export some varieties of Y1,
    but be a net importer

14
Monopolistic Competition Model
  • Outcomes (contd)
  • No income distribution effects from
    intra-industry trade
  • Pattern of intra-industry trade cannot be
    predicted
  • A will produce more varieties, but cannot predict
    which ones
  • Adjustment costs as some producers of Y!
    disappear in both countries
  • Relative importance of intra and inter-industry
    trade depends on how similar are the two
    countries the more similar the more important
    intra-industry trade
  • If B larger country, no differences in relative
    availabilities of factors of production and no
    differences if factor intensity of production
  • B net exporter of Y1 more firms and varieties
    pre-trade

15
Intra-Industry Trade
  • Intra-industry trade often takes the form of
    production of specialized, skill or
    technology-intensive components in one country
    and assembly in another country
  • Nortel develops a technology manufactured by an
    EMS company, perhaps in Canada or in some other
    country (costs and productive/ technology
    capacity) then sold as part of system or network
    by Nortel
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