Monica Brady, Stephen Kelly, Leah Larson, Taylor Names

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KSProductions

• Monica Brady, Stephen Kelly, Leah Larson, Taylor
  Names

April 23, 2008
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Key Points

• Market and opportunity size
• Unique concept
• Expertise

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Launching Concepts

• Americas Next MVP

You Got Game?
Kids Sports Extravaganza
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Features and Benefits
Tween appropriate sports programming -Self
esteem -Relate to the community -Bonding between
parents and kids
Audience contributed content -Pride of
ownership -Feeling of accomplishment
Life lessons -Broadens intellectual
emotional development
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Opportunity
Addressable market 24 million tweens

• Trends
• 82 Watch sports on TV
• TV still the most accessed media for sports
• Advertisers looking for new ways to reach tween
  market

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The Void

• 40 of tweens Not enough programming
• Audience survey responses
• 54 ESPN is boring!
• 11 Like ESPN enough to watch regularly

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Target Market
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Go To Market Strategy
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Competition
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Management
Key officers Passion Strategic thinking Tween
market expertise
Looking for CEO/Executive Producer CFO
Board of Advisors Positive track record Well
connected and experience in TV industry
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Revenue Streams
Licensing Flat Fees KEY ASSUMPTION 10,000-17,50
0 flat fee per 30 minute episode
Advertising Revenue KEY ASSUMPTIONS Advertising
time split with network (50) Advertising costs
1,000-3,000 per minute
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Financial Summary
Revenue in Thousands
Year 1 Year 2 Year 3 Year 4 Year 5
of series picked up by networks 3 6 8 13 21
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Profitability
Net Earnings
Dollars
Year
Year 1 Year 2 Year 3 Year 4 Year 5
Net Earnings of Revenue -47.5 -8.0 3.6 13.3 15.4
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Risks
RISK
REMEDY

• Connections from
• Executive Producer
• Board of Advisors

Concept wont get picked up by major network
Programming not popular among tweens

• Identify disconnect
• Create new shows

Competitors develop sports programming for tweens

• Knowledge of target market
• Innovation

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Funding and Offering
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Finale
Unique concept
Expertise and innovation Creates sustainable
competitive advantage
Profitability
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Questions?
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Competition

• Direct currently produce television programming
  for kids
• 4Kids targets ages 6-14, well known shows,
  mostly cartoons, connection with established
  network
• HiT targets ages 3-8, well established
  reputation, cartoon programming
• World Productions targets ages 6-14, animated
  and reality programming

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Competition

• Indirect produce sports content through other
  media channels
• SportsZU.tv startup website with instructional
  videos, clips, and information for athletes,
  coaches, and parents
• EA Sports successful video game producer,
  including wide array of sports topics, for all
  ages, but is geared towards older audience
• Sports Illustrated for Kids reputable magazine
  targeted to kids age 5-14

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Management

• Creative Director Monica Brady
• Management expertise
• Strong interpersonal relationship skills
• Sales Manager Stephen Kelly
• Marketing expertise
• Persuasive and networking skills
• Marketing Manager Leah Larson
• Marketing expertise
• Strategic thinking skills
• Bookkeeper Taylor Names
• Engineering expertise
• Great with numbers

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Revenue
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Target Audience Surveys
1-Hate it 2 3 4 5- Love it
Playing sports video games 20 28.6 11.4 25.7 17.1
Watching sports on TV 28.6 20 17.1 17.1 17.1
Visiting sports websites 54.2 17.1 17.1 8.6 5.7
Playing sports outside 0 5.8 11.4 28.6 54.3
Reading a sports magazine 37.1 17.1 28.6 20 0
Sports Interests Playing sports
outside 83 Playing sports video
games 43 Watching sports on TV 34 Reading a
sports magazine 20 Visiting sports websites 14
Show Concepts Create own games 43 Reality 37 Br
oadcast 34 Interviews 29 Instructional 26
Watch ESPN Never 43 1-3 times/week 40 4-6
times/week 17
Regarding ESPN Super boring 54 Kind of
fun 31 Totally awesome 11
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Parent Surveys

• Ave. level of concern with age appropriate
  programming for children 4
• Ave. level of concern with aspects of current
  sports programming
• Alcohol ads 3.5
• Sexy/risqué ads 3.8
• Foul language 3.3
• Violence 4.3
• Ave. influence of kids in cable package bought 3
• all questions above ranked on scale of 1 to 5
• Current age appropriate kids television
  programming- Discovery channel, Disney, cartoons,
  game shows, sports
• Is current sports programming appropriate? 17
  said no, and all the ones that said yes had
  stipulations such as if professional, except for
  some ads, and not some violence (like wrestling)
• Sports activities with kids besides talking
  coaching, watching sports, playing sports
  together, or going to games
• Benefits for kids from involvement with sports
  teamwork, confidence, socialization skills,
  dedication and persistence, gracious winning and
  losing, respect, responsibility, fun, making
  friends, and keeping kids safe/out of trouble

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Key Milestones

• NOVEMBER 2008
• Begin Operations
• Develop programming concepts
• DECEMBER 2008
• Hire high profile CEO/Executive Producer
• APRIL 2009
• First concept is picked up by network
• JUNE 2009
• Second and third concepts picked up

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Operations Plan

• Subcontractors
• Film Crew (lighting, sound, camera)
• Editors
• Talent (Actors, voiceovers)
• In House
• Directors
• Producers
• Writers

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5 Year Income Statement
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5 Year Cash Flow
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5 Year Balance Sheet