What NOT to do

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What NOT to do!

• By
• The Lancaster Group

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Who shops at Village East?

• Demographics
• 23.8 in census track are Hispanic or Latino
• VS. 12.5 nationally
• 16.1 Below the Poverty Level in 1999
• vs. 12.4 nationally
• 53.4 of housing are Owner occupied
• vs. 66.2 nationally

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Where is Village East?I want to go!

• Off Lancaster In Salem.
• 2025 NE Lancaster Drive
• Salem, Oregon 97305

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If flying over Salem.

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Overall Look. Not Good

• Like every other shopping mall. Very Unattractive
  on outside.
• Every store had giant tares in their awning
  covers.

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What to Wear?

• Ross
• Cheap Cloths
• Cheap Drink Mixers for Exchange Students
• Cheap Nutcrackers for cracking giant nuts.

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What to Wear?

• Catherines Gashion
• High end plus size cloths
• Located next to Outback (a lot of business from
  people waiting).

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What to Wear?

• Mr. Formal
• Seams a little out of place.

Its right back here
The only purpose for this slide is because we
liked the Dog.
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Where to eat?

• Outback
• Izzys
• Quiznos
• Taco Bell
• China Buffet New York Style

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Where to eat

• Izzys
• Buffet style pizza bar
• Started in Corvallis Albany 1979
• 25 restaurants in Oregon Washington
• New York Style China Buffet

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• Quizno's
• Established 1981
• Specializes in toasted sub sandwiches
• Ranked in top 10 growing fastest growing chains
  past 3 years
• Top ranked franchise / 25,000 fee
• opened 1000 stores last year
• Annoying commercials

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• Taco Bell
• Subsidiary of Yum!
• Established 1952 by Glen Bell
• Company owned and franchise units (20/80)
• 5.4 million sales - 2003
• Unique product placement in Demolition Man
• Outback Steakhouse
• Established 1988
• Open for dinner only
• Home of the Bloomin' Onion

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Where to Buy?

• Albertsons
• Nice wide aisles.
• Need to replace some lights.
• Good selections of discounted wines. I think.
• Bad turnover in the clothing department.

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Strengths of Albertsons.

• Meats
• Carbohydrates
• Drinks
• Did I mention Drinks?

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Bi-mart

• Now employee owned
• Over one million members
• Each store about 30,000 sq feet
• Employs approximately 3,000 people
• Great Pharmacy!
• Where did it start? When?
• Yakima, Washington 1955
• 2nd Eugene in 1962

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Where to Relax?
Mission Statement "To be the best-loved provider
of books, music, movies, and other entertainment
and informational products and services. To be
the world leader in selection, service,
innovation, ambiance, community involvement, and
shareholder value. We recognize people to be the
cornerstone of the Borders experience by building
internal and external relationships, one person
at a time."

• The Company
• Publicly held Fortune 500 company with annual
  sales of 3.9 billion.
• Teamed with Amazon.com, provide In-Store Pick Up
  option for Amazon.com and Borders.com customers.
• 2005, AARP recognizes as a Featured Employer,
  part of AARPs Workforce Initiative effort to
  connect mature workers (50 years and older) with
  job opportunities.

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Offering an Experience

• Offer books, music, movies, and more, tailored
  specifically to the interests of the community
• Hosts many in-store events every year,
• Storytime - read holiday and seasonal stories for
  childrenDecember 3, 2005 1100 AM
• Music Events - Walker T. Ryan Kate White
• December 3, 2005 700 PM
• Author readings - John Baur
• December 7, 2005 700 PM
• Provide cozy chairs, great cafes (Seattle's Best
  Coffee cafes), and listening stations to
  encourage customers to relax and stay awhile.
• Have knowledgeable staff available or use the
  convenient Title Sleuth kiosk.

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What about Me (the men)?

• Big 5 offerings
• Shoes
• Exersise equipment
• Guns and Fishing equipment
• Sports apparel (So us men can feel
• like athletes.)
• Hiking and Camping Gear

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The Cleaners vs. Cleaners with Tanning beds

• Sunnyview Cleaners on the south side of Bi-mart.

VS.

• Fun in the Sun Tanning on the other side of
  Bi-mart.

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Fun in the Sun Tanning offers

• Washing facilities
• Tanning Beds/supplies
• Thats all we could see.

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I need money but payday isnt until the first day
of next term.

• Urgent Money
• Cash Advanced
• Cigarette Outlet
• Rodda-Paint
• Rent-A-Center

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What is that doing here?

• Cigarette Outlet
• Rodda Paint
• Scottrade

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Always Leasing!

• Used to have tenants.
• Need to do something to encourage them to stay.

Empty for over 2 years?
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Parking lot

• Parking lot safety is a concerne.
• To many high end cars, like the Chevy Caprice
  Wagon shown below, could make parking lot a
  target for Thieves.
• Very poor signage to direct traffic.

No comment, we just thought it was funny.
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Competition

• Walmart
• Fred Meyers
• Lancaster Mall
• Target
• Longhorn Steakhouse
• Winco
• Costco

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Suggestions
(slide 1 of 20 suggestions)

• More eye-catching road signs.
• Strengthen customer services.
• Build better image.
• Promote on local radio or
• maybe in LDS magazines.
• Seek some joint ventures with
• other stores.

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Sources

• Interview with Dave Manager at Albertsons.
  Interviewed by Mike Vandehey. October 29, 2005.
  Salem, OR.
• Interview with Judy Manager at Catherines
  Fashion. Interviewed by Group. October 29, 2005.
  Salem, OR.
• www.census.gov
• www.Amazon.com
• www.Bi-mart.com

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(No Transcript)
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Class is over now. Have a Happy Christmas.As
for everyone who is still here reading this.

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