A 360 Perspective of Globalisation

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A 360 - Perspective of Globalisation
Anne Forster The University of Sydney UCEA 2006
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The University of Sydney Global Education Ventures
Teaching UMUC Online Master of Distance Education
Consulting Global Higher Education Development
360
The Open Distance Learning Association of
Australia
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Three key points

• The growth of a global education industry is
  challenging fundamental values
• Universities have pockets of poverty pockets of
  wealth as does the world
• The academic community will continue to balance
  comprehensive scholarship with universal
  education and local institutional profit with
  global development.

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Australia country snapshot

• E-Learning capable
• Education second biggest service export
• 3 global market share, cf USA 7
• 20 million people, 8 million square miles
• 1 Aboriginal and Torres Strait Islanders
• 99 Immigrants since 1788, 20 born overseas,
  multicultural
• 86 live in cities, Median age 36
• 38 Universities losing public funding

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Responses to Globalisation Sharing and Trading

• Internationalisation curriculum, study
  experiences, research, collaboration
• Transnational education Overseas campuses, joint
  degrees, twinning, franchising,
  e-learning/distance education
• Customised programsgovernment, corporate and
  third world

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Change obvious
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The University of Sydney

• Established 1850
• 5577 staff
• 46,194 Students
• 17 Faculties
• Top research funds
• First preference

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Resistance 101 Academic

• Researchers Autonomy and independence
• Fixed habits, preferences, lack of skills, dont
  like working in teams
• Interpersonal differences, uncertainty and fear
  of change
• Intra and inter-professional rivalries
• Education A public service, professed mission is
  anti-commercial, (except for consultancies)
• High growth programs
• More students? Less research.
• Who gets the revenue? Not me.

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Resistance 102 Institutional

• The physical structure of the campus
• Silos of disciplines, Silos of administration
• The built environment dominates the learning
  environment
• Equal taxes
• Yet uneven distribution of resources
• Rewards for research
• Power, income and status differences for
  professional staff
• Focus on undergraduate experience
• Uneven response to adult, professional, lifelong
  learners
• Leadership risk averse, past its prime?

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The program as a business venture

• Demand led, design for the future
• Work with entrepreneurial deans
• Professional management, demands commercial
  expertise as well as academic
• Customer focus high quality service levels
• Design for scale and distribution
• Develop the team
• Monitor the performance

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Investment funds management

• Rigorous business plan preparation
• Up-front funds for business start up
• Fully repayable loans
• Terms of agreement with deans
• Performance monitored
• A partnership

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Marketing and selling

• Demand led need market intelligence
• Segmented markets, niche products
• Recognise the buying decision framework
• Whos paying? Family, employer, self?
• Its the learning experience not the university
  experience
• Whats the opportunity cost?
• Whats in it for me?
• Selling who needs to do it?

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Examples of ventures

• Veterinary Public Health Management
• Sexual Health, Gerontology, Pain Management
• Project Management Graduate Program
• Sydney Master of Medicine Program
• Start ups in Music, Dentistry, Engineering

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But what about the Developing World?
7-8 billion people in the developing world by
2025 Open education resources that are
accessible, appropriate, accredited and
affordable are the most promising
innovation. Open education resources apply to
teaching and learning the basic principle of
sharing that underpins academic research. - Sir
John Daniel President the Commonwealth of Learning
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Solomon Islands

• 16,500 births per year
• 45 births per day
• 1.5 new classrooms per day, 547 per year
• 547 new primary school teachers per year
• 1.3 new health clinics per month
• 32 new nursing staff per year
• Other Pacific Island Nations
• PNG 18 new class rooms daily
• Fiji 1.6 Vanuatu 1 every 2 days

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The Link between Learning and Development
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Manage high growth commercial ventures
360
Research Markets Business models
Manage change for institutions, staff students
-Perspective of Globalisation
Cross subsidise to sustain core values locally
globally
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a.forster_at_vcc.usyd.edu.au ? www.itev.usyd.edu.a
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