Turning Sustainability into Business Opportunities

1
Turning Sustainability into Business
Opportunities May 26 2009
2
Challenges for the future
Population in areas with hydric stress
Base index 2009
250
CO2 concentration in the atmosphere
128
World population growth
127
Population in urban areas
125
Energy Intensity (Primary energy per capita)
123
Energy reliance on fossil fuels
101
Today
2030

• THE SITUATION TODAY
• Primary energy consumption 11,429 Mtep
• 42 million tonnes of CO2 are released into the
  atmosphere annually.
• 1.2 billion people live in areas with hydric
  stress.
• 80 of the worlds energy demand is covered by
  fossil fuels.
• 49 of the population lives in cities.

• THE OUTLOOK FOR TOMORROW
• World population is expected to rise by 1.7bn
  inhabitants, 60 of which will live in urban
  areas.
• 3bn people will be living in parts of the planet
  where water is scarce.
• Primary energy is expected to rise by 55.
• CO2 concentration in the atmosphere is likely to
  increase to 550 ppm (28 more than present
  levels).
• Peak oil is expected within the next 10-20 years.

3
Lack of demand
4
Niche business opportunities

• Urban Habitat
• Sustainable cities
• Zero-emissions buildings
• Transport infrastructure

• Renewable Energies
• Wind power
• Solar PV
• Electric vehicles
• Hydrogen

• Water
• Desalination technologies
• New Water-Reuse

Sustainability Economic growth Environmental
Balance Social Progress
5
Elements for generating demand

• REGULATION
• Development of global policies
• Objectives
• Subsidies

• TECHNOLOGICAL INNOVATION
• Prototyping
• Competitiveness and cost efficiency

Lack of social demand
Lack of supply of competitive products
services
Limited outlook for business
Insufficient investment in technology and new
products

• BUSINESS MODEL
• Profitability
• Duration over time

6
PPPs in RD as a means of generating demand
MARKET DEVELOPMENT
Private and Public Partnership applied to
RD _______ PPPs

• REGULATION
• Regulatory frameworks
• Public procurement
• Standards

• INNOVATION
• Industry leadership
• Pluriannual funding

• BUSINESS MODEL
• Competitiveness
• New business concepts