Leading market share in the sector of vitamins and foo

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Corporate Presentation 04.10.04
www.sarantis.gr
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SARANTIS AT A GLANCE
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COMPANYS HISTORY
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Business Units
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LUXURY COSMETICS
32 of the Groups total turnover Joint
Venture with Estee Lauder Companies for
Greece, Romania, Bulgaria More than 30 brand
names Exclusive collaborations
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MASS MARKET COSMETICS
26 of the Groups total turnover Leading market
shares in fragrances and sun care products Four
major categories Fragrances, after shave
lotions, deodorants sun care products Mostly
own brands
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HOUSEHOLD PRODUCTS
28 of the Groups total turnover
Brands with leading positions Three major
categories Packaging, shoe polish
toilet care All own brands
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PHARMACEUTICAL/OTC PRODUCTS
6 of the Groups total turnover Leading market
share in the sector of vitamins and food
supplements Mixture of own brands and exclusive
collaborations
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PET CAR CARE PRODUCTS

• Pet Products
• 4 of the Groups total turnover
• Leading brands such as EUKANUBA
• by IAMS
• Car Accessories
• 4 of the total Groups turnover
• More than 20 well-known trademarks
• Mostly own brands

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SARANTIS GLOBAL PRESENCE
WHOLLY OWNED SUBSIDIARIES SARANTIS POLSKA
(est. 1999) SARANTIS ROMANIA (est. 1996)
SARANTIS BULGARIA (est. 1994) SARANTIS SERBIA
MONTENEGRO (est. 1997) SARANTIS CZECH
REPUBLIC (est. 1998) SARANTIS SKOPJE (est.
1997)

• KEY EXPORT MARKETS
• Portugal
• Hungary
• Cyprus
• Kazakhstan
• U.A.E.

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FINANCIAL OVERVIEW 1999 - 2003 (MIO )
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PRODUCT CATEGORY SPLIT
EBIT 2003
SALES 2003
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DIVISIONS OVERVIEW
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SARANTIS GROUP INTERNATIONAL DIVISION (2001
2003)
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GEOGRAPHICAL SPLIT GROWTH (2001-2003)
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MID YEAR PROGRESS HIGHLIGHTS
Net Sales 8.5 Net Profits 35 Excellent
performance of the Luxury Cosmetics Division
12 Strong performance of the Eastern European
operations 10.4 Completion of our
restructuring plan Aggressive new product
development plan
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FUTURE STRATEGY
Strong Product Initiatives Geographical
Expansion Operating Efficiency
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STRONG PRODUCT INITIATIVES
Investment in advertising and promotional
activities to strengthen our shares in core
categories.
Introduction of new brands
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ADVERTISING PROMOTIONAL ACTIVITIES INVESTMENT
1. 50 increase in our advertising spending in
Eastern Europe
2. Advertising and Promotional activities
investment in Fragrances Deodorants Packagin
g Shoe Polish Toilet Care
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NEW PRODUCT INTRODUCTIONS OF OWN BRANDS
April 04 Relaunch of our Carroten sun care
line 5 market share points (AC NIELSEN)
October 04 Launch of Christina Aguileras new
female fragrance and DEO line X-POSE
October 04 Relaunch of the female fragrance and
DEO line BU
January 05 Relaunch of the male fragrance DEO
line STR8
May 05 Launch of new Beer shampoo hair care line
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ESTEE LAUDER COMPANIES PIPELINE
Gradual introduction within 3 years in Greece,
Romania and Bulgaria of MAC make up
line STILA make up line Bobbie Brown make up
line Prescriptives Skin Care line Origins Aveda
Hair Care line
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GEOGRAPHICAL EXPANSION
Key targets for the next 3 years
Turkey Cooperation with Hunca
Kozmetik Sanayi A.S Russia Start up mid
2005 Ukraine Under investigation
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TOTAL CORE BUSINESS POTENTIAL PER COUNTRY
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OPERATIONAL FINANCIAL EFFICIENCY
1. Increase of Profit Margins Change of product
mix towards higher profit margin products Swift
raw material supply to low cost countries
Restructuring plan (cost synergies by merging
subsidiaries and by sharing operations)
2. Debt Restructuring Decrease of debt level to
85mio Decrease of interest expenses through
debt restructuring
3. Disinvestment of Non Core Holdings Sell our
participations in HDFS and Multirama
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FINANCIAL PROJECTIONS 2001 - 2006 (MIO )
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DIVIDEND POLICY CAPEX PLAN
Dividend Policy Double digit growth in dividends
for the next 3 years
Capex Plan 25 mio cumulatively for years
2004-2006
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STOCK PERFORMANCE
Investment Market Facts Exchange
Listing.............................ASE Reuters
Ticker..........................SRSr.AT Bloomberg
Ticker......................SAR GA ASE
Sector............................Wholesale Closin
g Price (17/09/04)................3.88 No. of
Shares.......................37,998,130 Capitaliza
tion........................147.4 mil. 30 Day
Trading Activity on FF........4.9 60 day Trading
Activity on FF.......14.2 52 wk
high.................4.68 at 03/08/04 52 wk
Low.................2.75 at 29/09/03
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SARANTIS ORGANIZATIONAL CHART
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MASS MARKET COSMETICS
Source AC Nielsen
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HOUSEHOLD PRODUCTS MARKET SHARES
Source AC Nielsen
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SARANTIS GROUP OVERVIEW PER CATEGORY COUNTRY
(??? )
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DISCLAIMER
Safe Harbor Statement This material contains
certain forward-looking statements. These
statements are based on managements current
expectations and are naturally subject to
uncertainty and changes in circumstances. Actual
results may vary materially from the expectations
contained herein and listeners are cautioned not
to place undue reliance on any forward-looking
comments. Sarantis S.A. undertakes no obligation
to update or alter its forward-looking
statements, whether as a result of new
information, future events, or otherwise. This
presentation serves only informative purposes and
it does not form or can either be referred as a
buy, sell or hold encouragement for shares or any
other fixed income instruments. Investors must
decide upon their investments based on their own
investing preferences, financial status and
advice from those registered investment advisors
who consider appropriate. This presentation
belongs to Sarantis S.A. with the aim to inform
the customers and the partners of the
Organization. Any reproduction, use, or
distribution of this product is strictly
forbidden without the written agreement of
approval from the IRO of the Company.