Guo Liang

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Mobile Users and the Internet
Guo Liang Presentation _at_ Mobile Communication
and Asian Modernities II Beijing October 20, 2005
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Contents

• Background and Methodology
• Who are using Mobile Internet
• Attitude towards the Internet
• Possible impact

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Background and Methodology

• World Internet Project (WIP)
• Looks at the social impact of the Internet
• Equal focus on the Internet users and
  non-users
• Panel studies year-to-year data
• China Internet Project
• Door-to-door household based interview
• Selected cities (not a national survey)
• Probability Proportional to Size (PPS)
  sample at city level
• KISH form at household level
• Current Status
• Mobile use is growing but yet being popular

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• Sample Description

Beijing
Shanghai
Chengdu
Changsha
Sample size 2376 Age 16-65 Users 1169
Non-users 1207 Field Work February to March,
2005
Guangzhou
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Mobile Value-add Service Market
16.2 mobile communication income came from
mobile data (including caller ID service), in
2004.
100 Million RMB
Source China Internet Development Report 2005
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The Percentage of Mobile Internet Users (N2376)
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How to Access Mobile Internet? (N113)
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Who are using Mobile Internet?
Similar to the differences between Internet users
and Internet non-users, if we compare Internet
non-mobile users to Internet mobile users we may
find that a typical Internet mobile user tends to
be male, young, better educated, single, better
paid and have longer Internet experience .
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Demographic Gap (Gender)
Source WIP data 2003
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Demographic Gap (Gender)
Source CASS data 2005
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Demographic Gap (Age)
Source WIP data 2003
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Demographic Gap (Age)
Source CASS data 2005
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Demographic Gap (Education)
Source WIP data 2003
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Demographic Gap (Education)
Source CASS data 2005
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Demographic Gap (Income)
Source WIP data 2003
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Demographic Gap (Income)
Source CASS data 2005
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Mobile Users Have Longer Internet Experience
Source CASS data 2005
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Attitude towards the Internet?
Internet users in general view the Internet more
positively than Internet non-users, but there is
no significant difference between Internet mobile
users and Internet non-mobile users on their
attitudes.
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The Internet has Made the World ..
Source CASS data 2005
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Is the Internet Content Reliable and Accurate?
Source WIP data 2003
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Is the Internet Content Reliable and Accurate?
Source CASS data 2005
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Possible Impact
Internet mobile users tend to watch TV less but
listening to music and playing e-games more. They
tend to communicate much more than Internet
non-mobile users.
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Mobile Users and the Media
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What kind of people do they communicate with on
the Web?
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More Internet Mobile Users Are using E-mail than
Internet Non-mobile Users
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What kind of people do they communicate with on
the Web?
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The Internet has not increased much contacts with
family or friends in China
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The Internet has increased more contacts with
people who share political interests in China
than in other countries
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By using the Internet, the time of daily
communication with the following people has
increased
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By using the Internet, the time of daily
communication with the following people has
increased
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Has communication on the Web increased the number
of friends whom you contacted frequently
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Conclusion
.
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Thank You!
Website http//www.wipchina.org Contacts
director_at_wipchina.org or guoliang_at_cass.org.cn