CITIZEN ACT II

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• CITIZEN ACT II
•  To cope with an ageing population 
• Citizen Actors Eva BLOUIN
• Nicolas DE JONGHE
• François GIAMPINO
• Ambassador Vincent ZEHRINGER

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First mission work out our project

• 1 - Consequences of an ageing population
• How Société Générale could improve its products
  and services offer?
• We turned our project toward how this responsible
  bank should act and prepare to satisfy new
  expectations.
• 2. The proportion of the over-60s will explode in
  20 years.
• How to manage people retirement (human
  resources)? How to finance pensions?

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• 3. The solutions
• - Adapt and create new jobs,
• - Encourage SRI,
• - Develop new Domestic Investment Funds and
  tools which could be used in wealth management.
• 4. Consequences
• - Improve the image of the group,
• - Its commercial benefits,
• - The relationship with its personnel.

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Second mission the buzz

• How to light up conversations in the corridors?
• A simple posting in every corridor of the
  university its coming !
• A posting which aroused questions!
• Distribution of t-shirts to promote our wikiblog
• Organization of a photos contest
• Distribution of flyers
• Promote a good image of the group Société
  Générale

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Third mission lead the blog

• During 3 weeks shore up our project.
• Add, as often as possible, articles and notes
  about different subjects and try to explain
  people what the blog was all about.

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• Notes about different concepts
• - Corporate Social Responsibility,
• - Social Investing
• - Domestic Investment Funds,
• - High Tech Mutual Funds,
• - Knowledge Management,
• - Agency concerning future protection,
• - Subsidiary insurance.

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• Development of pages after reactions of bloggers
• Demography in 2030
• New tools to make transmissions easier
• The end-of-career management
• The situation of the seniors employment
• A brand new credit card (revolutionary)
• The circumstances in the European Northern
  Countries.

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Fourth mission Questions of the week

• Each week a new question!
• The 3 questions of the week
• First week
• How to improve the daily lives of "senior"
  professionals in the bank to work (schedule,
  customers, employment ...)?

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Second and third week

• Do you think early retirement is a good thing?
  (Unemployment figures, retires costs...)
• What kind of products and services would you
  like Société Générale offers in 20 years?

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Fifth mission the comments

• Create a discussion
• Encourage innovative ideas
• Almost 200 comments in 3 weeks
• A good participation for  questions of the
  week 
• A strong support from bloggers

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Sixth mission a concrete offer at Société
Générale in 2028
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Human resources concerning senior employees

• Adapt schedules and goals, places of rest and
  relaxation in the workplace
• Knowledge Management development
• Encourage seniors training on NICT (new
  information and communication technologies)
• Senior and Junior partnerships

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• The example of the Nordic countries
• Corporate policies of motivation
• Incentive to the employment of older workers
  thanks to the funds
• End of career consider their professional
  aspirations

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Services

• Strengthen the presence of senior bankers toward
  ageing customers
• Qualitative rather than quantitative goals for
  seniors
• Help socially responsible companies by financing
  their growth with the funds
• Mutual support between generations
• Develop consulting for senior customers

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Products

• Development of insurance contracts for dependency
• 2 Social Investing Funds  Transgeneration
  Funds 
• One composed of companies with favourable Human
  Resources policies towards senior employees
• One composed of companies specialized in human
  services
•  Purple Paybook  to finance companies which
  have social worries

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•  SG Crescendo  Establish customers loyalty
  (reduce banking fees, give bonus to loyal
  customers)
•  Family funds  Open to whole family to
  finance pensions of the elderly
•  Purple Card 
• Concept Doing shopping while contributing to
  social companies initiatives

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See you in 20 years! THANKS!!!
http//www.dailymotion.com/S-E-T/video/x4k3af_the-
citizen-act-by-the-set-team_politics