Wireless Technology

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Wireless Technology Market Development

• Lawrence Cheung
• Vice-Chairman
• Wireless Technology Industry Association

2
Wireless Industry in HK is growing steadily

• In Breadth
• More devices
• More standards
• Convergence of technologies
• Becoming confused?

3
Wireless Industry is growing

• In Depth
• Many enterprise solutions and leisure
  applications
• Fleet management
• M-banking
• Border Security
• Location based marketing
• Logistics
• Government Information Dissemination
• Strong potential
• Customs cross border
• Payment and transaction
• Emergency Information Dissemination

4
What are the users looking for?

• A solution to solve their problems?
• A means to access information?
• A way to cut costs and increase productivity?
• A way to kill time?

5
Which technologies will win?

• People dont care about which technology
• People are looking for
• Simple to use devices and services
• Rich variety services
• Solutions to Problem
• The Blackberry Syndrome?

6
Wireless Usage in Hong Kong Enterprises Market
Source HKWDC
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Barriers against adoption in Finance Sector
Source HKWDC
8
Wireless Usage in Hong Kong Consumer Market
Source HKWDC
9
Wireless Content Usage in Hong Kong Consumer
Market
Source HKWDC
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Technology Development Update

• More and more standards
• Bluetooth
• Wi-Fi
• 802.15, 802.16, 802.20
• WiMAX
• 3G W-CDMA, CDMA2000, TD-SCDMA
• HSDPA, EV-DO, ED-DV
• UWB, BWA
• And, there are more ..
• Zigbee
• NFC Near Field Communications

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3G uniqueness

• Location information
• High transmission speed
• Video connectivity
• More powerful and secure handsets
• Lower data transmission cost

12
3G Development Model

• 3G devices could be developed into one of the
  following models
• Downloading Agent
• Information Agent
• Personal Media Agent
• Mobile Business Agent

13
3G vs WiMAX

• WiMAX (IEEE 802.16a) has a much higher
  transmission speed (upto 75 Mb/s)
• BUT
• Mobility standard (802.16e) not finalised
• Competition from 802.20 - MBWA
• Infrastructure?
• Handset?
• Really comparing apple to apple?

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Zigbee

• Very low power, low bit rate communications
• IEEE 802.15.4 RF Air Interface
• Data rate lt 250 KB/s
• Frequency Range 860MHz 2.4 GHz
• Upto 65,536 network (client) nodes

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Zigbee (2) Network Structure
Source Zigbee Alliance
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Zigbee (3)

• Usage
• Home Automation
• Industrial Automation
• Building Automation
• Market Potential
• Increasing interests
• Cost dependence

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NFC Near Field Communications

• ISO/IEC 18092
• Operate over lt 10 centimeters
• Combine the function of a smartcard and its
  reader
• Operate at 13.56 MHz
• Transmission speed under 500 KB/sec

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NFC Near Field Communications (2)

• Usage
• Smartcard
• Initiate connection of more complex protocol such
  as Bluetooth and Wi-Fi
• Market potential
• Korea already strong on using smartcard on mobile
  phone
• Supported by Microsoft, Nokia, Samsung, Ericsson,
  Philips, Visa International, etc
• International Usage too early to see

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Simple Question

• What should be the Government Wireless Focuses,
  both for Internal Operation and the Public?

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Potential Government Wireless Focus

• Public Facing
• Information based
• General information
• Emergency information dissemination
• SMS vs Cell Broadcast?
• Transaction based
• Renewal of licenses
• Booking of facilities
• Payment of government fees

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Potential Government Wireless Focus (2)

• Enhancement of Internal operation
• Service quality
• Control and monitoring
• Productivity
• Internal information exchange and dissemination

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Risk Management for Wireless Deployment

• Rapid technological changes
• Equipment useful lifespan CapEx vs OpEx
• Equipment upgrade and replacement strategy
• Standard adoption International vs the Mainland
• Compatibility with existing Information
  Infrastructure

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What are the users looking for?

• To obtain the information or conduct their
  business
• Any where
• Any time
• But they want to do it
• Cheaply
• Conveniently
• Quickly

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What will a Wireless future be like?

• Rapid introduction of new technical standards
  WiMAX, HSDPA (3.5G), 4G, MBWA, etc
• New business model in Wireless Industry
• In the end, what pleases the user will be the
  determining factor

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Thank you!