The Whole Enchilada

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The Whole Enchilada

• Andy Needs New Shoes

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Core Concepts

• New Ideas for Old Business

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What Youll Be Seeing Today

• The Core Concepts vision in its entirety

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What We Do

• We save the dying businesses of yesterday using
  the dynamic ideas of tomorrow.

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Our Team

• Core Concepts is made up of 25 of the hottest
  eBusiness minds, including
• Bram Cohen - Creative Lead
• Master Splinter - Bad Mofo
• Andy Kaufman - CEO

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Our Service

• Who we work for Anyone!
• Prerequisites/Exceptions None. We love a
  challenge, and well never turn anyone away.
• Method of Delivery Email, Snail-mail, Fax, you
  name it.

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How It All Goes Down

• The family business is going under. You give us a
  call. We give it a look.
• A small amount of time passes, usually under a
  few weeks.
• Then comes the magic a plan to save your
  businesss life.
• Only when your profits go up (when, not if) do
  we accept payment.

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Corporate Death MeetMr. Knuckle Sandwich!!
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Mission Statement

• We save the dying businesses of yesterday using
  the dynamic ideas of tomorrow.

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Our Team

• Andy Kaufman CEO
• Andy joined CC after faking his death in 1963.
  Only a genius of his magnitude could run this
  company.
• Previous Experience Taxi, SNL, Pro Wrestler
• Years 21
• Master Splinter Project Manager
• After years of cleaning up pizza and dead ninjas
  Master Splinter needed a change. He joined CC in
  1994. His discipline keeps us focused.
• Previous Experience Sensei, role-model, father
  figure
• Years Hes really old.
• Bram Cohen - Creative Lead
• Bram is the author of BitTorrent, and he
  actually knows what hes doing.
• Previous experience Years of programming etc
• Years Since he was a small child

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Market Summary

• There is a huge market for what Core Concepts
  does. But no competition. That means no shifts,
  no power struggles, no crazy pricing.

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Problems and Opportunities

• Problem A business may not take the advice
  offered to it. So do we still get paid?
• Solution One-time starter fee, and if they take
  the idea its percentage based. Fair.
• Problem Many people dont want to trust
  strangers with their money/information.
• Solution Theyre smart.

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Business Concept

• Core Concepts is based on the fact that no matter
  what market youre dealing with, new ideas are
  needed to reanimate it.

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Competition

• Competitors IBM and Microsoft
• Our Advantage Our team is superior (small,
  diverse, young, skilled)

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Goals Objectives

• Five-year goals
• To become the 1 business in our field, and so
  popular that we must
• ...Grow!
• To own the market, not share it.
• 1,000,000 for the first year, x2 every year
  after.
• In 5 years we hope to have divisions in every
  major area of the U.S. (were thinking 10 or so)

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Financial Balance Sheet
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Resource Requirements

• Technology requirements
• Computers, Network area, PDAs,
• Personnel requirements
• 25-Year One, Doubled every year after
• Resource requirements
• Money, Advertising (word of mouth mostly),
  distribution would be mostly electronic
• External requirements
• Office space and supplies, glasses

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Risks Rewards

• Risks
• No one will trust a bunch of kids.
• Addressing risk
• Prove ourselves
• Rewards
• 200,000

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Core Concepts
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Core Concepts provides new ideas for old business
, and it solves the problem of not being able to
keep up with a changing world . It is intended
for everyone.

• Different product models would include
  Business-to-Business and Business-to-Government.

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Features Benefits (1)

• Fast
• Under the gun? Out of time? Not a problem, were
  speedy.
• Reliable
• Were here to answer your questions/concerns 24/7

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Features and Benefits (2)

• Dont know nuffin bout nuffin?
• Thats okay, if you can get in touch with us
  wed be happy to hold your hand. All the way to
  Neverland.

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Applications

• The service can be used for any business.
  Example Seans grandparents

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Specifications

• All products are information-based and on a
  case-by-case basis.
• Terms Contract (also see next slide)

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Pricing

• like Ebay. Pay a one-time fee up front,
  income-based. Then if you take our advice
  (meaning you actually follow our suggested
  advice/action) we charge another fee. This one is
  based on your profit, or projected profit. (ask
  me how this is secure)

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Availability

• Availability Immediately! 24/7! We dont believe
  in sleep!
• call, email, fax, regular mail, etc
• 1-800-KAUFMAN or kaufman_is_god_at_core.com

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Project Overview

• Project Spotlight
• Core Concepts
• Stanley Stroupe

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What youll be seeing

• Project Goals
• Description
• Schedule/Budget
• Competitive Analysis
• Competition Microsoft
• Competition IBM

• More Competitive Analysis
• Technology
• Team/Resources
• Procedures
• Current Status
• Related Documents

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Project Goals

• Our ultimate goal is to put Core Concepts in the
  spotlight created by Andys return
• Relationship to other projects
• -This is the flagship project
• The project will launch by the end of Year One.

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Description

• Andy will manipulate the media into loving Core
  Concepts as much as it loves him.
• Status Not ready yet. A few more months of
  business are required.

FOR MORE INFO...
List location or contact for specification (or
other related documents) here
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Schedule/Budget

• Schedule
• Quarters 1-3 - Business.
• Quarter 4 Launch
• Budget For Quarters 1-3 the budget will be
  tight. Amount of spending will be decided by
  amount of business done. After that budget should
  go up.

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Competitive Analysis

• Competitors
• Microsoft and IBM
• Strengths
• We still care. We have the skills of tomorrow.
  Were better because we say were better.
• Weaknesses
• Were relatively unheard of. People wont want to
  trust a bunch of kids with their money/business.

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Competition Microsoft

• Bill Gates and the Legion of GREEN.
• Us vs. them Theyre big, were little. But our
  products arent riddled with insecurities.
• Andy vs. Bill Andy use to be a pro wrestlerwhat
  do you think.

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Competition IBM

• Whats this?
• More unlimited resources??
• CRAP!!
• Us vs. them Theyre big, were little. And they
  have cool commercials.
• Master Splinter vs. a Server Master Splinter
  walks around with a freakin stickthe winner
  should be obvious

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Competitive Analysis, Cont.

• Competitors bigger, well known companies.
• Strengths bigger. resources. known name.
• Weaknesses so big they dont care. theyll
  underestimate us. were young and idealistic.

FOR MORE INFO...
List location or contact for competitive analysis
(or other related documents) here
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Technology

• We use all the latest technology.
• Faster. And we look cool when we use our video
  phone to communicate with a customer.
• We create our own standards.
• Theyre way above everyone else. Even the
  Japanese.
• Were ignoring the Huge Corporation Standards
• Less money made, but customers appreciate us for
  it.

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Team/Resources

• Assumptions about resources allocated to this
  project
• People All team members
• Equipment All equipment
• Locations The 3-4 locations we have will all be
  focused on this project by years end.
• Support and outside services Well take what we
  can get.
• Manufacturing All of our manufacturing is mental
  so, not a problem.
• Sales Sales should go up by 100

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Procedures

• Highlight any procedural differences from regular
  projects of this type
• -This project will rely heavily on the media.
  You could compare it to the circus.
• Requirements Open-mindedness, Creativity,Discuss
  requirements, benefits, and issues of using new
  procedures

FOR MORE INFO...
List location or contact for procedures document
(or other related documents) here
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Schedule

• Review high-level schedule milestones here
• -1st Quarter business
• -2nd Quarter business
• -3rd Quarter business
• -4th Quarter Pee-wees Playhouse

FOR MORE INFO...
List location or contact for detailed schedule
(or other related documents) here
41
Current Status

• High-level overview of progress against schedule
• -Were perfectly on-track and on schedule in all
  areas.
• Unexpected delays or issues
• -Andy is insane so

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Related Documents

• Marketing plan
• Budget
• Submit questions
• Post mortem
• -There is no death Wal-mart will buy us.
  Contact Information for anything
  stanley.stroupe_at_core-c.com or
• 804-5521

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What you saw

• Project Goals
• Description
• Schedule/Budget
• Competitive Analysis
• Competition Microsoft
• Competition IBM

• More Competitive Analysis
• Technology
• Team/Resources
• Procedures
• Current Status
• Related Documents

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Andy Thanks You!!