Media Studies Conference

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Austin Powers
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(No Transcript)
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(No Transcript)
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Media Studies Conference

• Jason Mazzocchi Head of Media Studies _at_
  Acland Burghley School
• Rob McInnes Head of Media Studies _at_
  Forest Hill School
• Kathryn OBourne Head of Media Studies _at_
  William Hill School
• Elaine Scarrat Freelance Media Consultant
  and author

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Audiences and Institutions 2732

• This paper is 1 hour in length
• Answer Q 1 2, then choose between either 34
• Q1 Q2 are based on a comprehension task
• Answer either the section on N.M.T or Media
  Ownership
• Ensure appropriate time management of answers

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Media Ownership

• What is ownership?
• Who owns the media?
• Concentration of Ownership
• Conglomerates

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Forms of Media Ownership

• State Ownership
• Public Service
• Free Market
• Independent alternative forms of ownership

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Key Concepts

• Convergence
• Synergy
• Cross Media Ownership

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Case Study of AOL/Time Warner

• Conglomerates - global domination of media
  markets
• Take over and merger
• Vertical and horizontal integration

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Issues of Power

• Concentration of Ownership
• Oligopoly
• Globalization
• Cultural Imperialism

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Consequences

• Wider audiences (global)
• More services and products
• Faster and quicker service, particularly with the
  role of new media technology
• Cheaper costs
• Greater distribution
• More profits
• Consolidation of power?

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Impact on Audience Choice

• More or lesser choice?
• Are audiences being exploited?
• Minority audiences
• Influence agendas
• Cultural imperialism?

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Conclusions

• Media Ownership is transforming
• Always be large and powerful conglomerates
• Drive for profit means less independent autonomy
  and creativity in media production
• Reliance on new media technology, destroys more
  traditional outlets of distribution and retail

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Bibliography

• T. OSullivan et al, Studying the Media
• S. Price, A-Z Media
• G. Branston et al, Media Students Handbook
• V. Clarke et al, Key Concepts in Media
• S. Redmond, Media Institutions A Teachers
  Guide
• P. Rayner et al, The Essential Media book
• T. Jones et al, OCR AS Media Studies