Slide Presentation for Strategic Plan 9599

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Forecasts and Targets Mike Tretheway Vice
President Marketing
InterVISTAS Consulting Inc.
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The Role of Forecastingin Airport Planning

• Long Term Facilities
• Airside
• Major terminal projects
• Medium Term Facility Modification
• Terminal extensions
• Terminal reconfigurations
• Human resource planning
• Financial plan
• Short Term
• Facility contingency planning
• Staffing

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Forecasts vs. Targets

• Forecast
• Activity likely to occur based on existing trends
  and expected market developments
• Targets
• Goals set for airport activity
• Goals might exceed trend
• Goal will only be achieved by creating new trend

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Airport Marketingan Oxymoron?

• Traditional View
• Airports are local monopolies

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Airport Marketingan Oxymoron?

• But 35-50 of Traffic is Connecting
• Alternative connection points
• Some Destination Competition
• Conference locations
• air travel is critical to location choice
• Cruise Port of Call
• Even Retail is Subject to Passenger Planning

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Small and Medium Airports

• Large Airports
• More difficult to deviate from trend
• Medium Airports
• Opportunity to develop connecting services
• Small Airports
• May be opportunity for regional service
  realignment

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Existing Configuration
Regional Airports Within 1.25 hours drive
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Potential Configuration
Regional Airports Within 1.25 hours drive
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The Vancouver International Airport Authority

• Not-for-Profit Corporation
• Financially Independent
• 60-Year Lease
• Customer Service Driven
• Regional Economic Development Mandate
• Locally Appointed Board

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YVRs Pre-Open Skies U.S. Routes
YVR
Seattle
Spokane
Portland
Chicago
San Francisco
San Jose
Los Angeles
Honolulu
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Passenger Market Diversion- 1993 Estimates

• Market Sector E/D Passengers
• Air Connections 550,000
• Outbound Diversions 350,000
• Inbound Diversions
• Cruise Ship Passengers 300,000
• Car Rental Passengers 350,000
• Total Diversions 1,550,000

Sources Sypher, September 1992 Gary Duke
Associates, June 1994
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1997 U.S. Destinations
Vancouver
Spokane
Seattle
Portland
Boston
Minneapolis
New York
Detroit
Chicago
Washington
San Francisco
Reno
Salt Lake City
Denver
Las Vegas
Los Angeles
Palm Springs
San Diego
Atlanta
Phoenix
Maui
Dallas
Honolulu
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Targets and Facility Design

• Build For Forecast
• Design For Target
• Anticipate Transitional Period

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International Departures/Connecting
Domestic to International
Domestic to US
US to International
International to US
Escalator