Chapter 2 Branding

1
Chapter 2Branding
2
Branding Defined

• Identity Image Reputation

3
Brand Identity Elements

• Name
• Logo
• Tag Line
• Color Palette
• Architecture and Interior Design
• Sound

4
Link color with the logo

• Green
• Red
• Yellow
• Blue

5
Do you remember the following brands?
6
Best Global Brand 2007
7
Brand Identity

• Developing brand identity need good research
• Protecting brand identity from the inside out
• Brand identity is not only source of
  identification, but it is a source of a
  consumers associations.

8
Advertising Develops Brand Images