The course aims to assist participants to develop a salarybenefit

1
MEDIA PLANNING CRITICAL INSIGHTS
Workshop on
RM1,650/pax
Conducted By PRASHUN DUTT internationally
reputed advertising/media industry professional
Date 6 7 August 2009 (Thursday Friday)
Venue Holiday Villa, Subang Time 9.00am
5.00pm (Intensive 2-Day Workshop)
The Programme
Delegates will derive significant knowledge on
Media Planning and Communication Strategy,
gaining competitive advantage
WORKSHOP SECTIONS AND CORE LEARNING POINTS
ABOUT THE TRAINER
WHO SHOULD ATTEND

• The Workshop will be conducted by PRASHUN DUTT
  M.A.,FCIM (UK) who is an internationally reputed
  advertising/media industry professional with 27
  years experience and a proven track record across
  Asia Pacific and UK/Europe. He has leveraged his
  experience on both (planning and
  selling/marketing) sides of the media table to
  craft the Workshop-Modules.
• A former regional media director, he acquired
  comprehensive experience (1982-95)
• in Media Planning, Research and Account
  Planning functions
• in top-tier Ad-Agencies (JWT, McCann, OM,
  Bozell).
• He has since Leveraged this strong foundation in
  the global media industry
• (1995 2006)
• MTV Asia Pacific VP Research Consumer
  Insights (2004-2006)
• CNBC Asia Pacific Director of Research
  Strategic Planning (2002-2004)
• Forbes Magazine (Global edition) and Fortune
  (Europe/ME/A)-Marketing
• Director (1999-2001)
• Times Publishing Group Corporate Marketing
  Director (1996- 1999)
• Developing-
• Breakthrough marketing, branding, advertising
  and communication strategies
• Research and audience/consumer insights
• Sophisticated ad-sales/marketing tools and
  techniques
• Audience/Readership growth and client/advertiser
  retention initiatives

• Marketing Managers
• Brand Managers
• Advertising Agency ? Account Directors and
  Planning Directors
• Media Specialists
• Public Sector Senior Middle Management
• Political Party Strategists
• PR Agencies
• Market Research Companies
• Media Owners/Media Sellers

Jointly Organized by Malaysian Institute of
Human Resource Management (MIHRM)

2
PROGRAMME

• DAY 1 (9.00am 5.00pm)
• CRAFTING EFFECTIVE MEDIA PLANS
• Provide a thorough foundation on the basic
  process, methodology, analysis, tools and
  techniques for crafting effective media plans,
  particularly
• In todays complex and increasingly fragmented
  Media
• environment
• And in the current Asian (and Malaysian) arena
• PRIORITIZING MEDIA TASKS
• Specifically explain how the Media Objectives
  should be
• derived from the Marketing/Communication Brief,
  leading
• onto prioritization of the Media Tasks
• STRATEGIC THINKING
• Explore the strategic thinking involved in the
  media planning process-
• Especially in competitive markets/categories
• In situation where media-planners need to execute
  difficult
• tasks within a very limited budget

• DAY 2 (9.00am 5.00pm)
• DYNAMIC INSIGHTS
• Share dynamic insights on competitive analysis,
  market
• prioritization, qualitative and psychographic
  analysis,
• complex media and audience sector assessment
  techniques
• ANALYSIS
• Relevant Media Mathematics and Quantitative
  analysis
• METHODOLOGY
• Examine finite methods of analyzing media
  research and assessing (available) media options
  towards executing the identified Media
  Objective/Tasks
• Including some relevant Media Mathematics and
  Quantitative techniques
• TRACKING EFFECTIVENESS
• Provide insights for clients/marketing/brand
  managers and
• creative/ad-agencies on how to assess and track
  the
• effective impact of their campaigns, media plans
  ROI

The fee includes lunch, refreshments, seminar
materials and certificate of attendance
REGISTRATION FORM
Name ___________________________________________
______________________________ Designation ____
_________________________Email
_____________________________Name
__________________________________________________
_______________________ Designation ___________
__________________Email _________________________
____Name _____________________________________
____________________________________
Designation _____________________________Email
_____________________________Company
__________________________________________________
______________Address ________________________
________________________________________
_______________________________________________
_________________ Email
____________________________________________Tele
phone No ______________(Off)/ Fax
_____________(Off)/ Mobile No _______________
Contact Person ________________________________
______________ Enclosed cheque no./bank draft
..for RM. being payment for
participant(s). (Payment made payable to
Malaysian Institute of Human Resource
Management)
Terms Conditions
Fax or email to MIHRM the completed Registration
Form to register for this program. Separate
name list for group registration. Full
payment shall be made prior to program date or
on registration day, otherwise Letter of
Undertaking from organization is applicable. If
you are unable to attend, a substitute delegate
is welcome to attend in your place at no
additional charge. No refund can be made for
cancellation received less than 7 days prior to
the program.
MIHRM reserves the right to postpone or cancel
the program due to the unforeseen circumstances
Malaysian Institute of Human Resource Management
(MIHRM) K2 Upper Grd Flr, Bangunan Khas, Lorong
8/1E, off Jalan Barat 46050 P.Jaya, Selangor Tel
03-7955 6536 FAX [phone] Email
mihrm_at_streamyx.com Website www.mihrm.com