kimberley clark

1
kimberley clark poise case study

• Product / Target Audience
• Feminine Hygiene / Females 15-54
• Venue
• 200 National Shopping Centres
• Campaign Media Details
• A3 washroom posters
• Effectiveness
• Awareness of Poise in Test group 246 higher
  than Control
• 236 increase in likelihood to buy comparing Test
  and Control
• 42 of respondents who remembered the advertising
  in the washrooms mentioned the key benefits of
  Poise as feeling comfortable (32) feeling dry
  and offering better protection (30)

Source NOP Solutions 12 August 8 September
2002