Helsebransjen i endring fokus p legemiddeldistribusjon

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Helsebransjen i endring fokus på
legemiddeldistribusjon Presentasjon IT Tinget
22.september 2004 Helge Ranvik
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Holtung 2004
Omsetning Holtung 2003 2300 mill Omsetning
Allianceapotekene 2003 2490 mill Ansatte
Holtung 130 Ansatte Allianceapotekene 1500 E
ierstruktur Alliance UniChem Plc 100
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Alliance UniChem Plc 2004
Omsetning 2003 107 mrd NOK Ansatte 26000 D
istribusjonslager 222 (12 land) Egne
apotek 1100
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Holtung 2004
Markedsandel Legemidler (LM) 20 Markedsandel
Handelsvarer (HV) 30 Anlegg Et anlegg på
Langhus 10.000m2 Marked Hele landet innen 24
timer
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Holtung 2004
Leveringskvalitet min. 97 Plukkfeil max.
0,3 Kategori LM,fast form eller flytende i
glass, temperaturfølsomt, handelsvarer og
sykepleieartikler
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Holtung 2004
Kundestruktur - Egne Apotek - Andre Apotek -
Bandagister - Institusjoner / Sykehus - Andre
grossister
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Holtung 2004
Forretningsområder Apotekdrift og
distribusjon Bandagist-distribusjon
Institusjonsdistribusjon 3djeparts logistikk
Ompakking og spesialpakking
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Holtung 2004
Core Business -Logistikkpartner
Helse -Spesialpakking LM (Farmaka) -Spesialkompe
tanse -Effektiv drift (Europeisk topp nivå)
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Holtung 2004

• Outsourcing
• Transport Posten Lettgods
• IT delvis Interpharm

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Fremtidens logistikk verktøy?
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In the near future, every single object will be
connected to the Internet through a wireless
address and unique identifier
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• Auto ID centre founded at MIT in October 1, 1999
• School of Engineering, MIT (1999)
• European Center at Cambridge University, England
  (2000)
• Australian Center at University of Adelaide
  (2001)
• Japan China (late 2002) Latin America (2003)

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Current sponsors

• End users Johnson Johnson, Procter Gamble,
  Gillette, Unilever, Kraft, International Paper,
  Westvaco, Uniform Code Council, EAN
  International, CHEP, Wal-Mart, Tesco, Metro,
  Target, CVS, YFY Group, US Post Office, Kimberly
  Clark, Dai Nippon Printing, Coca-Cola, Pepsi
• Technology vendors Sun Microsystems, Motorola,
  NCR, Savi Technologies, Invensys Controls,
  Markem, JJ Cashs, Sensormatic, Checkpoint,
  Alien Technologies, Rafsec, Flexchip AG, Flint
  Ink, SAP, Philips Semi-Conductor, Thing Magic,
  Accenture, PWC, Avery Dennison
• Trade Bodies AIM Global, GCI, GMA, FMI, NACS,
  NACDS, AIM, POPAI, IMRA, ARTS, UTSA

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Today
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Tomorrow

• Tags Multi-functional, discreet, flexible,
  applied in-line
• Tags and readers everywhere
• Physical objects communicate in real time all
  the time
• Internet extends into everyday products
• People interact with things to accomplish daily
  tasks
• Silent Commerce enabled

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EPC What is it?

• Enhancement / replacement for UPC / EAN
• Smart chip (RFID) technology
• Identifies each unique pallet, case, or unit
• Building block that will enable things to talk
  to things in the future

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EPC Why is it important?

• Current issue Resolution
• EAS theft protection
• Counterfeit problem
• Source tagging product I.D.
• Real-time demand visibility accuracy
• Increased sales via better retail in-stock
• Lower costs via inventory reduction
• Improved responsiveness
• New consumer insights

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EPC How it works

• Objects are tagged with a RFID tag
  containing a unique EPC
• Smaller than a grain of sand
• Included a tiny radio antenna

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EPC How it works
As the objects pass by readers, the tags
wake up and start broadcasting their
individual EPCs.
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EPC How it works
The reader sends a local computer system the
information it received from the tags.
Local Computer
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EPC How it works
Using the Internet, the computer sends the
information to an Object Name Service (ONS)
database, which matches the EPC to the address
of a PML (Physical Mark-up Language) server,
containing extensive information on the object.
Once identified, all information of what, where
and how many of the object is available.
Local Computer
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ePC Benefits
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Field Test Status

• PHASE I Pallet Level Tracking October 2001
• Sams Club - Tulsa, OK
• Bounty Towels - 15 Roll (First SKU)
• Gillette Mach III Razors Unilever Liquid All
  followed
• Off the shelf tags and readers
• PHASE II Case Level Tracking April 2002
• Expand to WalMart SuperCenter (Tulsa)
• Forklift portal solutions at DCs and retail
• Bentonville Test Lab operational
• JJ, Kraft, Coke and Kimberly Clark to
  participate
• PHASE III Item Level Tracking August 2002
• Install low cost tags (Alien) and readers (MIT)
• Demonstrate anti-theft and shelf in-stock
  functionality at retail and automatic inventory
  application at DC

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Field Test Objectives

• Demonstrate the power potential of the EPC
• Test MIT Auto-ID Center infrastructure and open
  standards
• Develop business case
• Create excitement that will lead to development
  of low cost chips, readers, smart shelves, and
  other smart applications for stores, distribution
  centers

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Phase I First Shipment10/1/01 (Pallet test
Bounty 15 Roll)
450 Smart Chip tagged CHEP Pallets
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Wired 1 Outbound Dock Door 2 Antennae Per Side
Reader
Reader
Antennae
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First Shipment Bounty Picked and Loaded 2 Wide x
2 High
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1st Shipment out of PG and into Sams Club was a
Success!
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• EAN and UCC announce joint venture in September
  2003
• To oversee the development of worldwide standards
  for ePC.
• EAN and UCC have more than 1m members across 140
  countries
• ePC Global in start-up mode

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• Wal-Mart on 30th April 2004 launched ePC trial at
  7 stores for 21 products.
• Eight manufacturers in pilot Gillette,
  Hewlett-Packard, Johnson Johnson,
  Kimberley-Clark, Kraft Foods, Nestle, Proctor
  Gamble and Unilever
• Top 100 suppliers to tag pallets and cases from
  1st January 2005

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• HDMA strongly supporting FDAs recommendations
  for combating counterfeit drugs using ePC
  technology.
• McKesson, Cardinal and AmerisourceBergen all
  actively participating in ePC forums

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• European Pharmaceutical Supply Chain Working
  Group set up in October 2003.
• A small task force set up with meetings held in
  December 2003, February and June 2004. Next
  meeting 28th September.
• Participants Industry, Prewholesale, Wholesalers
  and pharmacists.

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• Summary
• ePC is a reality but is taking longer than
  expected to implement.
• We must be fully engaged in order to assess
  the impact both positive and negative on our
  business.

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VERDIKJEDEN
Infrastruktur 3 største i Europa/Norge (LM,
kosttilskudd, sykepleie, velvære)
Kompetanse-Menneskelige ressurser-Effektivitet-Kv
alitet (LM)
Teknologi IT-struktur 99 elektroniske
ordrer, e-handelsløsning, infrastr.
Fornøyde kunder
Innkjøp Stordrift, rask vareflyt,
lageromsetning 21? 16 dager
Styrket markedsposisjon
Logistics In
Operations
Logistics Out
Marketing/Sales
Service

• Ledetid leveranser
• Prognose kontroll
• VMI/CRP

• Ordre-mottak
• Effektiv plukk
• Intern-logistikk
• Posten integrert

• Forsendelse
• Track Trace
• Temperatur-kontroll
• Sikkerhet

• B2C/Apotek
• B2B/Inst.

• Oppfølging kunder
• Tilgjengelighet
• Returer
• Sortiments-utvikling

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Trender for fremtiden
Legemidler Mindre industri og mer
pasientrettet 40 av nye prod. biologisk
basert Tid Må raskere gjennom
verdikjeden Verdikjeden Vil den endres mot
nåværende? Kommunikasjon On-line, integrert men
pasientsikret
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Norske utviklingstrender
Flere pasienter blir pleiet hjemme 5,6 mill
innbyggere i Norge 2050 660.000 pensjonister
innen 10 år Generelt sterkere fokus på helse
(livs-stils sykdommer)